Wed.Mar 13, 2019

Report: Nano-influencers offer big upsides for marketers

PR Daily

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.

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Why influencers ignore your emails—and what to do about it

Agility PR Solutions

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers.

How to properly use notes in your presentation

PR Daily

Pop culture might suggest that using notes while speaking makes you look unprepared, but it’s better than spewing blather or getting off topic. Here’s how to use notes with style.

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Is a shorter video length more engaging on Facebook?

NewsWhip

[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip. Brands Communications & PR Digital Journalism

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

Enter your best email marketing, recruitment or influencer campaign. Don’t miss the extended deadline on March 20. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily.

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10 excellent video explainers

PR Daily

A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples. Animated explainer videos are a superb way to engage your audience and communicate complex ideas.

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In crisis-fueled brandscape, companies boost investment in detecting ‘bad behaviors’

Agility PR Solutions

In the age of #MeToo, #BlackLivesMatter and heightened social consciousness, the spotlight is brighter than ever on brand reputations.

Dick’s Sporting Goods doubles down on removing guns from stores

PR Daily

The company lifted assault-style weapons from its shelves after the Parkland school shooting. Now it is removing all firearms from 125 stores, saying other items deliver better profits. Dick’s Sporting Goods has a new message about removing firearms from its stores: It’s good for business.

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Interview with Anthony Iannarino

Critical Mention

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why PR professionals should trust a journalist to stay in touch

Muck Rack

Why PR professionals should trust a journalist to stay in touch

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5W CEO Speaks at Harvard Business School on Crisis

5W PR

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly.

How Higher Ed can get the Most out of Social Media

TrendKite

Why comprehensive social monitoring and listening is important for higher education institutions, including exactly what they can get out of it

Unscrambling the brain: the science behind communication

Wildfire

Strong communication is a key part of every PR campaign. Suzanne Ellis, director at reputation management consultancy Lansons was a speaker at last month’s PROI seminar and said, “At a time when we are constantly bombarded with information, it is more important than ever that communications cuts through the noise.”. Honest and powerful communication connects directly with an audience, but how best can we deliver this communication to provide the best experience for our customers?

Media & entertainment industry leads in brand intimacy for 2019

Agility PR Solutions

For the second year in a row, the media & entertainment industry was the top-ranking sector in the recent Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. Disney ranked #1 in the industry, and in the overall study, followed by Amazon Prime and Netflix. The remaining brands […]. The post Media & entertainment industry leads in brand intimacy for 2019 appeared first on Agility PR Solutions. Public Relations branding

What do employers look for on your social media?

HMA Public Relations

I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential […]. The post What do employers look for on your social media? appeared first on HMA Public Relations. PR and HMA PR

News releases aren’t that important

Axia PR

Why are you wasting so much time on news releases? Too many companies put unnecessary emphasis on churning out a steady stream of news releases on commercial news wires in an effort to get their message out. That’s the way they’ve always done it, so it must work. Right? News Release Earned media

Top 20 Digital Tools for a Winning Nonprofit Strategy

CivicFeed Insights

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Gather Reliable Information for Informed Decisions. Google Analytics. Is the nonprofit’s website bringing in the right people? Where do visitors land? What do they do on the site when they get there? Google Analytics can supply all this information and more.

What Is Media Monitoring?

CivicFeed Insights

Decades ago, organizations had to manually pour through various media to see if they received news coverage. Today, media monitoring does this automatically using artificial intelligence. It then gives users the information they need to make accurate marketing and business decisions. The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization.