Agility PR Solutions

MARCH 13, 2019

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers. But the field is not without its own pitfalls. The biggest […]. The post Why influencers ignore your emails—and what to do about it appeared first on Agility PR Solutions.

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Social Media Industry Marketing Media 128

NewsWhip

MARCH 13, 2019

[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip.

Facebook 158

Facebook Video Journalism Brand 158

5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. However, crisis communications, much like the industries it serves when disaster strikes, is constantly evolving to effectively and efficiently respond in times of need. While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be

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Crisis Airlines Crisis Communications Case Study 84

Agility PR Solutions

MARCH 13, 2019

In the age of #MeToo, #BlackLivesMatter and heightened social consciousness, the spotlight is brighter than ever on brand reputations. As corporate misconduct like sexual harassment and discrimination continues to make headlines that often trigger reputational crises, new research from risk management firm Consilio reveals companies are becoming increasingly focused on detecting “bad behaviors” so they […].

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Crisis Company Reputation Corporate 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MARCH 13, 2019

Why PR professionals should trust a journalist to stay in touch

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Wildfire

MARCH 13, 2019

Strong communication is a key part of every PR campaign. Suzanne Ellis, director at reputation management consultancy Lansons was a speaker at last month’s PROI seminar and said, “At a time when we are constantly bombarded with information, it is more important than ever that communications cuts through the noise.”. Honest and powerful communication connects directly with an audience, but how best can we deliver this communication to provide the best experience for our customers?

Communications 71

Communications Reputation Tools Consumer 71

Agility PR Solutions

MARCH 13, 2019

For the second year in a row, the media & entertainment industry was the top-ranking sector in the recent Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. Disney ranked #1 in the industry, and in the overall study, followed by Amazon Prime and Netflix. The remaining brands […]. The post Media & entertainment industry leads in brand intimacy for 2019 appeared first on Agility PR Solutions.

Industry 60

Industry Branding Brand Media 60

Axia PR

MARCH 13, 2019

Why are you wasting so much time on news releases? Too many companies put unnecessary emphasis on churning out a steady stream of news releases on commercial news wires in an effort to get their message out. That’s the way they’ve always done it, so it must work. Right?

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Company Media 48

HMA Public Relations

MARCH 13, 2019

I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential […]. The post What do employers look for on your social media? appeared first on HMA Public Relations.

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Social Media Media Interviews Meeting 46

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PeakMetrics Insights

MARCH 13, 2019

Decades ago, organizations had to manually pour through various media to see if they received news coverage. Today, media monitoring does this automatically using artificial intelligence. It then gives users the information they need to make accurate marketing and business decisions. The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization.

Media 40

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Contently - Strategy

MARCH 13, 2019

William Goldman, arguably the greatest screenwriter of all time, once said, “The easiest thing to do on Earth is not write.” Goldman had a knack for coming up with perfect quips. Out of all his famous lines, this one resonates with me the most. What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. For anyone who’s ever put off a college essay, stumbled over a cover letter, or even struggled with an email, you can relate.

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Meeting System Writing Exercises 111

PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Gather Reliable Information for Informed Decisions. Google Analytics. Is the nonprofit’s website bringing in the right people?

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Nonprofit Tools Strategy Google 40

PeakMetrics Insights

MARCH 13, 2019

Decades ago, organizations had to manually pour through various media to see if they received news coverage. Today, media monitoring does this automatically using artificial intelligence. It then gives users the information they need to make accurate marketing and business decisions. The Importance of Brand Mentions and the Ability to Track. Brand mentions can be extremely helpful or damaging to an organization.

Media 40

Media Software Television Print 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer