Thu.Apr 25, 2019

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Boy Scouts stresses youths’ safety amid vast sexual misconduct crisis

PR Daily

‘Nothing is more important than the safety and protection of children in scouting,’ the organization recently said, despite reports of nearly 8,000 accusations against volunteers. The Boy Scouts of America is on the defensive after lawyers released the names of more than 180 former volunteers accused of sexual misconduct. The names, which Jeff Anderson & Associates published Tuesday, are associated with Boy Scouts programs in New York and New Jersey.

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6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater - PR

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

Branding Lessons from Marvel Studios’ Mythology Marketing

PR News

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

America’s most trusted consumer brands for 2019—see all the winners

Agility PR Solutions

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. The […].

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Fakes and posers—how to see through influencer fraud

Agility PR Solutions

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify. A classic model that influencer marketing follows is that the amount of pay an influencer receives should be equivalent to the amount of followers they have. […]. The post Fakes and posers—how to see through influencer fraud appeared first on Agility PR Solutions. Analysis Public Relations influencers

Are you a health care communications expert?

PR Daily

Enter Ragan’s 2019 Health Care PR & Marketing Awards. The early-bird deadline is May 10. The post Are you a health care communications expert? appeared first on PR Daily. Crisis Communications Health Care Marketing Media Relations PR PR Daily Awards Social Media health care marketing awards health care PR awards

Half of small business owners lack a marketing strategy for 2019

Agility PR Solutions

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies. A critical finding of the report, Stress, Time & Growth: Factors Affecting Small Business Marketing in […].

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‘A Huge Step Forward’: How the APR Process Helped Me Advance as a Person and a Professional


April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. If you want to improve how you conduct PR strategy, gain a seat at the management table and grow professionally, then make earning your APR in 2019 your next goal. Those three letters not only change how you work in public relations; it will also transform you personally and professionally.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Tiny businesses are taking over

HMA Public Relations

Tiny houses have popped up everywhere, from HGTV’s Tiny House Hunters to the trendiest Airbnb destinations. While these compact and cozy living spaces are all the […]. The post Tiny businesses are taking over appeared first on HMA Public Relations. Featured business HMA Public Relations The Koine House tiny businesss tiny house

4 things writers should stop worrying about

PR Daily

You can drive yourself crazy in the pursuit of perfection. Take a step back and follow this advice for making writing easier. This article originally appeared on PR Daily in April of 2017. Writing at work causes so much stress. So many questions. So much doubt. Is this comma in the right place? Is that a run-on sentence? Do you need “who” or “whom”? If you click “send” now, how long until everyone discovers just how verbally clueless you really are?

3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume


Before I caught my breath to write about a great visit last week to the University of Florida, the UF PRSSA chapter beat me to it. While I would have talked more about the impressive students and faculty I met during my three days in Gainesville, their post pretty much sums up the key points from my […]. Guest Post Job Search Culpwrit job search PRSSA University of Florida Will Clewis

Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. On April 23, ReputationUs ‘ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for realistic industry crises (e.g., protests, homelessness, slips/falls). Attendees learned how to: Prepare for a crisis.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PRWeek reveals the Top 150 UK PR consultancies in 2019

Mark My Words

PR Week. Mark Borkowski, founder of the eponymous agency, comments: “Traditional media – people talk about it being dead, but it still has a huge impact on feeding social.” ” Read full article here: [link]. Mark Comments

Zignal Labs Launches Next-Generation Influence Intelligence and Media Quality Measurement Products at Annual Summit

Zignal Labs

The post Zignal Labs Launches Next-Generation Influence Intelligence and Media Quality Measurement Products at Annual Summit appeared first on Zignal Labs

Infographic: Trends that are shaping the social media landscape

PR Daily

Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. Online channels are fickle beasts and continually introduce updates , as well as changes to their algorithms , which makes it difficult to nail down a digital marketing strategy the appeases these powerful platforms.

Try creating small moments of workplace delight

PR Daily

Generate anticipation of entertainment, opportunities for genuine connection and clarity for what’s happening. As a communicator, you can often feel like an overworked diner cook. A messaging request comes in, you scramble something together, and away it goes. Order up. How do you get beyond “order taker” status? How can you become an irreplaceable, revered advisor, rather than an interchangeable information conveyor belt? Proving the worth of your work with quantitative data is a great start.

10 journalist responses that offer lessons for PR pros

PR Daily

Every response to your PR pitch—positive or negative—is an opportunity to learn about your media contact and hone your media relations skills. Consider these insights. It’s harder than ever to earn a journalist’s attention, and you should be proud if you can do it simply by writing a compelling subject line or a snappy pitch. However, good outreach doesn’t just stop after a writer confirms or declines interest for a story.