Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Storytelling Marketing Consumer Blogging 218

PR News

APRIL 25, 2019

Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. This Friday, the Infinity Saga culminates with “Avengers: Endgame,” a three-hour epic tying up narrative arcs… Continued.

Film 124

Film Brand Branding Marketing 124

Agility PR Solutions

APRIL 25, 2019

In an age of endless options, consumers often base their trust on the real experiences of other consumers. A new study from market research firm BrandSpark International examines 61,000 top-of-mind opinions to identify which brands Americans trust most across 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones.

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Consumer Brand Branding Internal 116

PRSay

APRIL 25, 2019

April is APR Month at PRSA. Visit this link for more information about the Accreditation in Public Relations process. If you want to improve how you conduct PR strategy, gain a seat at the management table and grow professionally, then make earning your APR in 2019 your next goal. Those three letters not only change how you work in public relations; it will also transform you personally and professionally.

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Study Course Case Study Local 123

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 25, 2019

Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify. A classic model that influencer marketing follows is that the amount of pay an influencer receives should be equivalent to the amount of followers they have. […]. The post Fakes and posers—how to see through influencer fraud appeared first on Agility PR Solutions.

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How To Instagram Marketing Analysis 107

Agility PR Solutions

APRIL 25, 2019

A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies. A critical finding of the report, Stress, Time & Growth: Factors Affecting Small Business Marketing in […].

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Small Business SMB Strategy Marketing 85

Mark My Words

APRIL 25, 2019

PR Week. “Mark Borkowski, founder of the eponymous agency, comments: “Traditional media – people talk about it being dead, but it still has a huge impact on feeding social.” Read full article here: [link].

Agency 60

Agency Media 60

HMA Public Relations

APRIL 25, 2019

Tiny houses have popped up everywhere, from HGTV’s Tiny House Hunters to the trendiest Airbnb destinations. While these compact and cozy living spaces are all the […]. The post Tiny businesses are taking over appeared first on HMA Public Relations.

Publicity 62

Publicity 62

Culpwrit

APRIL 25, 2019

Before I caught my breath to write about a great visit last week to the University of Florida, the UF PRSSA chapter beat me to it. While I would have talked more about the impressive students and faculty I met during my three days in Gainesville, their post pretty much sums up the key points from my […].

Writing 51

Writing 51

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