Fri.Dec 04, 2020

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Crisis Communications Foundation for Crisis PR Campaigns

Ronn Torossian

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis. The most common crisis communication situations include data breaches, workplace […].

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Hindsight is 2020: Matter shares 5 comms predictions for 2021

Agility PR Solutions

As 2020 (finally!) comes to a close, it’s time to look ahead at the coming year in PR and marketing, andbrand elevation agency Matter Communications has announced its top five marketing and PR trend predictions for 2021. These insights are a direct result of the key takeaways and lessons learned from navigating 2020’s first-of-its-kind challenges together […].

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Presidents, Hollywood stars and high-profile CEOs all value PR highly

Steve Barrett on PR

The caliber of individuals paying tribute to this year’s PRWeek Hall of Fame honorees is a testament to how highly communications is regarded by powerful individuals and organizations.

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Media Moves at The Washington Post & Forbes, ‘The Talk’ on CBS Names Two New Co-Hosts

Cision

Aaron Hutcherson to join The Post, Andrew Solender’s new coverage at Forbes, and more.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What is the role of affiliate marketing for brands in 2020?

Agility PR Solutions

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. Affiliate marketing in 2020 is a valuable way of increasing awareness, driving traffic to products, and […].

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Create social media content that attracts and engages users

Axia PR

Each social media platform should have uniquely tailored content. Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. What if I told you that your company is doing social media all wrong ? Stay with me. To create content that attracts and engages your audience, you need to know and respect them.

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5 design tips every journalist and media pro needs to know

Muck Rack

5 design tips every journalist and media pro needs to know

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How to Go Live on Social Media

HMA Public Relations

In 2020, live streaming is the way to go. Learn the best practices for going live on your social media and how to engage with your followers! The post How to Go Live on Social Media appeared first on HMA Public Relations.

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HA Jamz Gets Poetic

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). As I’m sure you’ve come to expect (and hopefully enjoy), this week’s HA Jamz lineup is as multicultural as it is eclectic: . 133. Eight — IU, Suga. 134. ???? (The Sky has Changed) — 5566, K One. 135. The Phoenix — Fall Out Boy. 136. Come Fly With Me — Michael Bublé. 137. Heart of Glass — Miley Cyrus. 138.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The corporate blog makes a major comeback in 2020

Communications Conversations

Since it’s 2020 and everything sucks, allow me to take you back to 2015. Instagram was the hot social media network. Facebook was purring along. And influencers were starting to work more closely and frequently with brands in the market. Oh, and also, corporate blogging was almost dead. OK, I’m exaggerating for effect. But, corporate blogging was down.

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