ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger.

Banking 327

Banking Financial Employee Technology 327

Cision

SEPTEMBER 9, 2020

Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage.

Analysis 289

Analysis Local Media Blogging 289

Agility PR Solutions

SEPTEMBER 9, 2020

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. The digital marketing revolution has only increased the demand for knowledgeable PR professionals who can help brands to get their products and marketing campaigns noticed […].

Agency 190

Agency Marketing Brand Branding 190

Communications Conversations

SEPTEMBER 9, 2020

In case you missed it, LinkedIn sold Slideshare, the once-popular slide deck social sharing site, to Scribd a few weeks ago. That thud you hear is the sound of the news landing in social media circles. Few people cared. And, for good reason. Since buying Slideshare in 2013 (it’s been SEVEN YEARS since they bought Slideshare?!?!?!), LinkedIn did absolutely nothing with its investment.

Reddit 88

Reddit LinkedIn Web Social Media 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 9, 2020

With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost. And many in comms and PR roles have felt the impact, with far fewer ways to […]. The post Why professional networking is critical now—and the best sites for doing it appeared first on Agility PR Solutions.

Conference 164

Conference Meeting Analysis Trends 164

Agility PR Solutions

SEPTEMBER 9, 2020

A few short years ago, hashtag campaigns were a popular and non-traditional form of marketing; today, they’re just not as influential, new research from creative firm visual guide Visual Objects reveals that only 11 percent of people have interacted with a social media hashtag campaign in the past three months. In addition, three-fourths of people (75 […].

How To 147

How To Brand Branding Creativity 147

Culpwrit

SEPTEMBER 9, 2020

By Ron Culp Social media has revolutionized the public relations and marketing world in ways that few of us anticipated. From brand creative to interactions with customers, from how brands participate in popular culture to what customers expect of modern brands, the corporate landscape has forever changed. And yet few among us truly understand […].

Creativity 90

Creativity Corporate Social Media Brand 90

Agility PR Solutions

SEPTEMBER 9, 2020

Even though COVID case numbers aren’t really getting any better, a majority of consumers are now willing to go back to stores, as long as they (and their fellow shoppers) take the right precautions (wearing masks, social distancing, etc.). Indeed, new research from CX-focused media solutions company Mood Media reveals that more than 7 in 10 […].

Consumer 139

Consumer Company Media Brand 139

Practical Law Construction

SEPTEMBER 9, 2020

Question: What do the Oslo Picasso murals “The Seagull” and the “The Fishermen” and the Dutch De View Jaargetijden have in common? Answer: They both have been subject to recent high cost, high profile litigation that dragged on for years and which concerned moral rights. Yes “moral rights” caused all the trouble for these projects – not its more famous cousin, copyright which many regard as the chief culprit for construction IP disputes.

Construction 83

Construction Government Examples Local 83

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 9, 2020

New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are performed to assess how well the three dimensions of brand personality appeal (clarity, favorability and originality) apply to […].

Brand 78

Brand Branding Analysis Study 78

The Hoffman Agency

SEPTEMBER 9, 2020

By Amelia Bennett, Intern. Within these last couple of months, I have learned more than I imagined I would – that’s because the Hoffman team rocks. Before I go on, I’ll get to the part you may all be curious about. Yes, I did in fact transform my wine cabinet into a stand-up desk. I wanted to purchase a normal stand-up desk, but they are quite large and in a small apartment, it wouldn’t have worked so I got creative.

Internal 68

Internal International Technology Agency 68

HMA Public Relations

SEPTEMBER 9, 2020

Get a pen and paper and be ready to take notes! While working from home, there is one thing that Alison has not changed: taking handwritten notes. Read more The post Taking Note of How You Take Notes appeared first on HMA Public Relations.

Publicity 55

Publicity 55

Konnect Agency

SEPTEMBER 9, 2020

So you just landed your dream job in the middle of a pandemic. First of all, congratulations! But what now? Starting a new role during “normal” times can be equal parts exciting and intimidating; add a global pandemic and an uncertain future for many industries, and you’ve got a recipe for extra stress. We’ve already seen how the year 2020 is changing the way we go about our daily lives, and that change is only amplified when starting a position at a new organization.

Meeting 52

Meeting LinkedIn Resources Agency 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

SEPTEMBER 9, 2020

Introducing Muck Rack for Educators

Education 89

Education 89