Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.

Media Relations 461

Media Relations Blogging Media Journalism 461

Cision

AUGUST 19, 2020

Best practices to follow when writing your press release as well as what makes a story newsworthy from our State of the Press Release webinar.

Writing 398

Writing 398

PR for Anyone

AUGUST 19, 2020

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. You don’t have another person’s body queues and realistically, if you are looking into your camera on your computer or tablet, you really aren’t looking into their eyes at all.

Interviews 246

Interviews Video Television YouTube 246

Agility PR Solutions

AUGUST 19, 2020

In case you haven’t noticed, consumers are overwhelmed with emails from brand and business—and as a result, they open just a fraction of them. New research from business-texting software and API provider Zipwhip finds that nearly 4 in 10 (39 percent) consumers have more than 100 unread emails in their personal inbox, with 20 percent […]. The post No, your customers probably aren’t reading your emails—they’re getting way too many appeared first on Agility PR Solutions.

Software 157

Software Consumer Brand Branding 157

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Awario

AUGUST 19, 2020

In this blog post, we'll go through the most popular social listening terms and describe what they mean in the most comprehensive way.

Blogging 155

Blogging 155

Cision

AUGUST 19, 2020

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more.

Media 137

Media Blogging 137

Agility PR Solutions

AUGUST 19, 2020

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement diversity and equal pay measures to create a more inclusive industry. One PR firm is leading the way.

Marketing 88

Marketing Creativity Measurement Groups 88

Stephen Waddington

AUGUST 19, 2020

Healthy, constructive debate results in better creative and organisational performance. People that are prepared to challenge the status quo should be celebrated. I had some feedback on a document this week that was brutal. As burns go it set my screen on fire. It was so brutal that a colleague on the email copy line called me to express sympathy. Maybe I’ve become deadened with age, but I took for what it was, a disagreement with my idea and not a slight on my character.

Construction 88

Construction Creativity Pitching Groups 88

Agility PR Solutions

AUGUST 19, 2020

It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways to keep people connected and informed, while also recognizing the challenges and losses of […].

Crisis 88

Crisis Communications Report Marketing 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR Fuel

AUGUST 19, 2020

With the advent of the 24-hour news cycle , journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. Journalists are often looking for stories to fill their columns and broadcasts to meet demand. If your small business can write a concise, well-thought-out press release for your event, it may get coverage.

Writing 98

Writing How To Small Business Engineering 98

Cision

AUGUST 19, 2020

Kevin Reynolds Joins CoinDesk, WJZY-TV Adds Casey Clark, and more.

Media 120

Media Blogging 120

Muck Rack

AUGUST 19, 2020

Announcing our partnership with the Foreign Press Association

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143

Practical Law Construction

AUGUST 19, 2020

It isn’t unusual to see one party start Part 8 proceedings asking the court to determine what the parties have agreed in their contract and to grant declaratory relief to that effect. In the adjudication enforcement context, we’ve seen it multiple times. Sometimes it feels like one party is “ appealing ” the adjudicator’s decision, since it is asking the court for a final determination on an issue it thinks the adjudicator has got wrong.

Construction 97

Construction System Course Writing 97

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

AUGUST 19, 2020

The internet is a great place to find reliable reviews of goods and services. However, there are simultaneously a lot of untrustworthy people on the internet, and most people know that. So, since the internet is rife with both reliable reviews and untrustworthy people, how do you decipher what is and is not a dependable […]. The post How to spot fake product reviews online appeared first on Agility PR Solutions.

How To 78

How To Brand Branding Publicity 78

Axia PR

AUGUST 19, 2020

Use these questions to see if you’re working with an ad agency in disguise. You’ve recently started working with a PR agency. Everything looks good; they know what you want and the price is right. However, something seems…off about them now that you’ve established a business relationship. You can’t put your finger on it. They just don’t seem to be the PR firm you were expecting.

Agency 62

Agency Publicity 62

Inbound PR

AUGUST 19, 2020

This is a guest post written by Andriana Moskovska. Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy ? We often hear the phrase “content is king,” which is true.

Content Marketing 62

Content Marketing Strategy Marketing Tools 62

HMA Public Relations

AUGUST 19, 2020

By now, we've had a few month to adjust to the new normal of working from home, but what should you do when you start to feel burned out? Read more from Autumn on how to stay engaged while working from home. The post How to avoid burnout when working from home appeared first on HMA Public Relations.

How To 45

How To Publicity 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

The Hoffman Agency

AUGUST 19, 2020

By Chris Owen, Hoffman UK Director. Def: ‘Light and humorous character with a happy or cheerful ending; a dramatic work in which the central motif is the triumph over adverse circumstance, resulting in a successful or happy conclusion.’. To date, we’ve looked at Tragedy and Rebirth as two of the Seven Basic Plots which are clearly defined narrative structures.

Consumer 36

Consumer Brand Branding Marketing 36

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

PR 20/20

AUGUST 19, 2020

“Lost time is never found again.”. — Benjamin Franklin. I don’t think Benjamin Franklin was talking about lead qualification when he said this, but he could have been. If a sales rep spent 100 hours sending emails and making calls to leads, but the list the rep used included only bad-fit contacts, that’s wasted time he or she would never get back. As marketers, it’s our job to partner with sales to qualify leads in a way that maximizes their time.

Marketing 52

Marketing How To Meeting System 52