Sun.Jul 23, 2017

article thumbnail

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain.

Strategy 149
article thumbnail

The State of Social Media in 2017

Stuart Bruce

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sexism in Silicon Valley: Enough.

Offleash

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. And yet here are some of the headlines that have screamed across the globe in recent months: “Silicon Valley’s Sexism Problem” ( The Economist ). “Why Is Silicon Valley So Awful to Women?” ( The Atlantic ) “Women Engineers on the Rampant Sexism of Silicon Valley” ( Wired ).

article thumbnail

The State of Social Media in 2017

Stuart Bruce

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

What’s Next For Sean Spicer? Reaction to His Resignation

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I predicted this train wreck. Tapping my vast network of contacts in D.C., I published a post on May 16 that managed to piece together President Trump’s first draft of a job description for press secretary. When it comes to this White House, the smoke signals don’t lie.