Cision

OCTOBER 13, 2016

When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication.

Crisis 217

Crisis Corporate Construction Communications 217

Melissa Agnes

OCTOBER 13, 2016

I was recently asked what the first step in successful crisis management is, and I thought what a great question! Over the years, I’ve heard different answers to this question. Some people say “get the plan out!”, while others say “activate the crisis team” But in my experience, both of these answers just don’t go far enough.

Crisis Management 156

Crisis Management Crisis Video Twitter 156

Cision

OCTOBER 13, 2016

Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds. According to a survey by comScore , as much as 21 percent of Americans listen to podcasts. That’s up from just 9 percent in 2008 and 14 percent in 2012. Furthermore, according to the Pew Research Center , 24 percent of Americans don’t have cable television — 15 percent are cord-cutters, or people who abandoned satellite or cable TV, and the other 9 percent ne

Policies 194

Policies Analysis Television Survey 194

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth.

Viral 150

Viral Storytelling Writing Crisis 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

OCTOBER 13, 2016

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. If you haven’t had an opportunity to work on both sides, however, there’s a good chance you may consider “the other” and think “just what are they doing over there?” If this is your situation…that’s OK! The point of this blog is to give you a high-level insider’s view.

B2B 113

B2B Consumer Strategy Pitching 113

PRSay

OCTOBER 13, 2016

Learn more about the PRSA 2016 International Conference or register to attend. One of the perks of traveling to conventions is the opportunity to venture out into a new city and sample the best that the local culinary scene has to offer. This October 23-25, the International Conference heads to Indianapolis, and we are in luck. Condé Nast Traveler just claimed Indy “the most underrated food city in the U.S.,” naming this year’s host city to its list of Best Places to Visit This Summer, alongs

Hotels 85

Hotels Travel Conference Local 85

The Stalwart Blog

OCTOBER 13, 2016

We all love a good story, especially those that make us a feel a connection to the past. Smart brands know this. Whether it’s Pepsi bringing back retro sodas or Wendy’s asking us, “Where’s the Beef?” again , the past seems increasingly new again. Established brands are routinely injecting the magic of nostalgia into their marketing as way to tap into our emotions.

Television 78

Television Video Brand Branding 78

Beyond PR

OCTOBER 13, 2016

We learned that IR websites are essential for an investor’s “buyer’s journey,” but what type of content are they looking to find? This surprised me. I would have thought that the intangible content on investor relations websites was the largest driver of traffic over tangible data. That is NOT the case. Perhaps further research is needed for this – but with the glass half full, this does indicate that IR websites are operating well as “a library” of owned-content.

Study 65

Study Retail Print Survey 65

Solo PR Pro

OCTOBER 13, 2016

On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On October 12 2016, we weighed in with opinions and insight on the following topics of interest: What do you really need to get started as a solo?

Leadership 48

Leadership Creativity Community Data 48

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Communications

Communications Conversations

OCTOBER 13, 2016

Today, I just have to rant. And I know it’s a rant we’ve heard before. But, it’s a rant worth repeating. Earlier this week, I was out visiting a friend at one of the bigger Fortune 100 companies here in Minneapolis. In the lobby, I usually come across a potpourri (I just wanted to say “potpourri” in a blog post) of agency vendors.

Meeting 85

Meeting Agency Google Creativity 85

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews. Some even say the internet killed “real” journalism. But one reporter has turned that trope on its head.

Report 149

Report Nonprofit Journalism Interviews 149