Sun.Jun 28, 2020

In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals.

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New research on Gen Z reveals four key trends shaping the most pragmatic generation

Agility PR Solutions

2020 hasn’t been the best year for anyone, but COVID-19 and the recent social justice protests have overburdened an already stressed out Gen Z. However, new research from digital agency VaynerMedia reveals these youngsters nevertheless remain optimistic about a brighter future.

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Tracing the measurement origins of PESO

PR Conversations

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT.

Cultivating a welcoming workplace for LGBT employees

Agility PR Solutions

This month, the Supreme Court ruled that LGBT individuals are legally protected from workplace discrimination based on their gender or orientation. While this is a major milestone in our country, it only scratches the surface of what it takes to achieve a truly equal workplace.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Darlow Rules x UofL Partnership

Karen Freberg

One of the things professors do over the summer is not only work on various projects and conduct presentations at conferences, we also have to prep and make sure things are squared away and in order for the fall semester. This upcoming fall semester is going to be different in many ways.

Overcoming PR challenges in the sporting fraternity

Agility PR Solutions

Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution. It’s the job of the sporting PR to look after a club and its athletes, but how do they do it?