Ronn Torossian

JULY 1, 2025

Learn how internal pain points can inspire authentic marketing campaigns that resonate with audiences through shared experiences and real solutions The post How To Create Effective Marketing Campaigns From Internal Pain Points appeared first on.

International 195

International Internal How To Marketing 195

Agility PR Solutions

JULY 1, 2025

The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling, real-time engagement, and data-driven strategy. Today’s professionals aren’t just brand messengers—they’re brand builders, responsible for creating authentic connections with audiences who […] The post How PR and marketing are evolving in a digital-first era first appeared on

Marketing 94

Marketing Web Storytelling Data 94

PRSay

JULY 1, 2025

The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks to publisher sites, fewer pageviews, and an existential threat to traditional journalism.

Brand 78

Brand Branding SEO Engineering 78

Agility PR Solutions

JULY 1, 2025

Media outreach builds brand visibility through strategic connections with journalists and influencers. In 2025, PR tools streamline this process, saving time and boosting results. Here we look at the essential features to look for in media outreach tools, and practical tips for optimizing outreach campaigns. Why Media Outreach Tools Are Critical for PR Success Media […] The post 4 essential features to look for in media outreach tools first appeared on Agility PR Solutions.

Tools 100

Tools Media Branding Brand 100

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media Relations

PR Daily

JULY 1, 2025

AIO is a wakeup call for PR pros. The rise of AI overviews (AIO) is rapidly changing online visibility, demanding that PR and communications professionals adapt their strategies or risk fading into obscurity. “AIO is like two-thirds of the page at this point…you’re literally disappearing into the shadows if you’re not addressing the issue,” Rochelle Thielen, CEO of Traject Data , said.

Tools 93

Tools B2C Engineering Retail 93

PR Daily

JULY 1, 2025

Including X, Meta, TikTok and more. Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week. X As a part of its broader strategy to boost ad revenue and improve the platform, X will soon move to charge advertisers based on the size of their ads in the feed, rather than j

Social Media 92

Social Media YouTube Media Instagram 92

Sword and the Script

JULY 1, 2025

Marketing risks spending its budget in a way that’s measurable for the business rather than persuasive for customers Self-service has upended sales and marketing in the B2B sector. As Kaon Interactive CMO Dana Driss recently wrote : “The rise of self-serve buying has empowered buyers to conduct research, evaluate options and make purchasing decisions independently.

B2B 99

B2B Measurement Marketing Education 99

Notified

JULY 1, 2025

In this blog, we feature prominent UK journalists covering international trade who are known for their wide reach, high readership, proven influence and visibility – and are all found within our media contacts database.

International 130

International Internal Blogging Media 130

Agility PR Solutions

JULY 1, 2025

If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing efforts. Fortunately, you don’t have to be a tech expert to leverage the right digital […] The post 5 essential digital marketing tools to boost your campaigns first appeared on Agility PR Solutions.

Tools 86

Tools Marketing 86

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

OnePitch

JULY 1, 2025

Today we’re joined by Jill Manoff, editor-in-chief of Glossy and Modern Retail. She shares how to pitch stories that stand out, why data matters, and her secret to inbox zero.

Retail 64

Retail Pitching Data How To 64

Axia PR

JULY 1, 2025

You might be overlooking one small but powerful feature on your Instagram profile: the link in your bio. That single link is your gateway to driving traffic from Instagram to wherever you want people to go: your blog, a product page, a signup form, or something else. When you keep that link fresh and aligned with your goals, it can become a key part of your strategy.

Instagram 62

Instagram Blogging Strategy Social Media 62

Prowly

JULY 1, 2025

If you're already in hot water, the first 15 minutes can exactly define what will happen in the next 15 days. Real-time media monitoring is therefore a frontline defense so that you don't miss the first signs of a crisis getting out of control. That’s why leading PR teams rely on tools like Prowly. This guide skips the basics. Instead, we dive straight into advanced crisis media monitoring strategies backed by real-world examples from brands like KFC, California Pizza Kitchen, and even the Tiger

Case Study 104

Case Study Crisis Study Strategy 104

Axia PR

JULY 1, 2025

You rely on the media to stay informed, but what if the information you’re getting isn’t as neutral as it seems? Understanding media bias is essential because it affects how you see the world, make decisions, and interact with others. When you consume news, you're not just absorbing facts but also navigating the subtle (or sometimes blatant) ways that stories are framed.

Media 62

Media Consumer Blogging 62

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

5W PR

JULY 1, 2025

Organizations face crises that test their resilience, reputation, and relationships with stakeholders. Research from PwC shows 70% of consumers find companies promoting transparency during crises more trustworthy, making open communication a cornerstone of effective crisis management. Through transparent crisis PR practices, organizations can maintain stakeholder trust, protect their reputation, and emerge stronger from challenging situations.

Crisis 78

Crisis Crisis Communications Guidelines Crisis Management 78

Culpwrit

JULY 1, 2025

A few years ago, I suggested to a PRSSA group that they should wad up and throw away their resumes. I reiterated the same point last year as I urged Culpwrit readers to focus on social media – particularly LinkedIn – rather than their resumes. Little did I realize at the time that… Continue reading The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your Network The post The Slow, Painful Death of the Résumé, AI ‘Slop’ & Importance of Your N

LinkedIn 59

LinkedIn Groups Social Media Media 59

Mark My Words

JULY 1, 2025

LinkedIn From a creaking Dutch boarding house, stitched together with love, oddity, and the faded dreams of creatives, I’ve been watching Jeff Bezos float deeper into his own irony-sodden oblivion. Here at Le Domaine du Meunier, an ex-mill reborn by the mad brilliance of Ariane van Tuyll and her husband Coen, two Amsterdam visionaries who clearly value soul over spectacle, everything breathes with human touch.

Creativity 78

Creativity LinkedIn Reputation 78