Fri.May 10, 2019

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

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You’ve Been Served: How To Be A PR Client Service Superstar

ImPRessions - Crenshaw Communications

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year.

How To 199

Delta’s anti-union campaign draws ire, as internal messaging goes public

PR Daily

The airline encouraged employees to buy video games instead of paying union dues. That message elicited widespread backlash; AFL-CIO’s social media response also overstepped. Because of social media, how you speak to employees can quickly become a reputational issue for your organization.

5 Tips for Crafting Business Stories That Resonate With Readers

PRSay

It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The 4 essential elements of reader-grabbing headlines

PR Daily

Painting a vivid picture that offers your audience a desired scenario will seize their attention and carry them along on your journey. But wait—there’s more! Look inside for other secrets…. If you write a bad headline, you fail.

More Trending

5 ways to make your corporate story resonate with employees

PR Daily

Here’s how to craft more poignant, persuasive and memorable messaging that helps staffers find deeper meaning in their work. Would you be willing to choose a job you find meaningful over a job that pays more? Well, nine out of 10 employees say they would.

#StarbucksCup on #GoT: What to do when a PR lottery ticket falls in your lap

Communications Conversations

ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably, Twitter went berserk.

Report: How to respond when a celebrity endorser missteps

PR Daily

There is a benefit to acting quickly, but severing the relationship isn’t always the best option. Consider these insights from a study examining 230 crises. At last, the data supports what PR pros have known all along: A quick crisis response is essential in preserving support for your organization.

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Axia announces new layout enhancements for its review management software

Axia PR

ReviewMaxer improves funnel layout and design options. ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Join the ranks of Mastercard, Toyota and Bayer

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The final extended deadline is May 17. The post Join the ranks of Mastercard, Toyota and Bayer appeared first on PR Daily.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward.

eBook 78

The 5 most popular stories on PR Daily this week

PR Daily

This week readers were interested in Wendy’s response to Chance the Rapper’s social media post, the importance of marketing automation, missteps that can doom your social media strategy and more.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward.

eBook 78

ReputationUs’ Casey Boggs Speaks at PRSA’s CommCon 2019

Reputation Us

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019.

The Importance of “Being Human” in Marketing

Critical Mention

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward.

eBook 78