ImPRessions - Crenshaw Communications

MAY 10, 2019

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year. Here are seven indispensible rules to becoming a client service superstar. 7 Ways to Stellar PR Client Service.

How To 170

How To Agency Meeting Communications 170

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationshi

Marketing 75

Marketing eBook Case Study Measurement 75

Steve Barrett on PR

MAY 10, 2019

From ethics to holding companies to culture, the benefits of midsize firms and much more.

Report 91

Report Agency Ethics Company 91

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationshi

Marketing 68

Marketing eBook Case Study Measurement 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

MAY 10, 2019

ReviewMaxer improves funnel layout and design options. ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. The new design, page header, and brand color options help companies further customize their review funnels.

Software 67

Software Company Brand Branding 67

Reputation Us

MAY 10, 2019

On May 3, 2019, ReputationUs president, Casey Boggs, presented at PRSA’s CommCon 2019. This year’s conference theme, “Communicating Through Chaos” proved ideal for Casey’s presentation, “Reputation Management: How to Enhance, Advance and Protect Your Corporate Reputation in Today’s Critical Environment.” PRSA attendees were provide insights and “how to” actions into reputation management, including: Identifying Reputation Vulnerabilitie

Reputation 60

Reputation Policies Crisis Communications Survey 60

HMA Public Relations

MAY 10, 2019

From beach reads to magazines to social media, Abbie wants to know - are you an avid reader? Tell us what you're reading. The post Are you an avid reader? appeared first on HMA Public Relations.

Social Media 56

Social Media Publicity Media 56

PRSay

MAY 10, 2019

It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers. 1. Loosen your language. Don’t believe the myth that a folksy, conversational style is unprofessional.

Employee 153

Employee Writing Training Social Media 153

Communications Conversations

MAY 10, 2019

ICYMI, a (supposed) Starbucks coffee cup was caught on-screen at Winterfell in episode 4, season 8 of Game of Thrones last Sunday. Predictably, Twitter went berserk. Of course, it took Starbucks less than 24 hours to respond with a smart and uber-relevant tweet: A day later, and people were saying Starbucks already had received 2.3 BILLION in free advertising from the situation.

Twitter 107

Twitter Advertising Advertising Resources 107

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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