Ronn Torossian

MARCH 26, 2021

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].

Privacy 195

Privacy Financial Data Consumer 195

Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition,

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

Steve Barrett on PR

MARCH 26, 2021

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Brand 183

Brand Branding Blogging 183

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit

Publicity 150

Publicity Nonprofit Customer Service Writing 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 26, 2021

Tim Chan joins Billboard, Mary Margaret named EIC at Entertainment Weekly, and more.

Media 120

Media Blogging 120

Axia PR

MARCH 26, 2021

Construction companies are only as good as their last mistake. This applies to their reputation as well. While unfortunate to note, many clients can remember mistakes, and very few can recall successful projects and excellent work done. Most clients also remember mistakes long after they have been addressed. Clients can be very unforgiving. A bad reputation can undo thousands of hours of hard work.

Construction 62

Construction Reputation Company Insurance 62

HMA Public Relations

MARCH 26, 2021

As March comes to an end and we’ve marked the one-year anniversary working from home, that also mean April Fools’ Day is on the horizon. Every year, we anticipate April Fools’ pranks from our friends, family and even our favorite brands. Some pranks go down as the best in history, while others leave brands in […].

Brand 52

Brand Branding Crisis Communications Crisis 52

Axia PR

MARCH 26, 2021

Spice up your company’s personality through blogging. Blogs: What are they? An easy description would be blogs are like public online diaries for people, organizations, and companies. Blogs are regularly updated websites or web pages that are used to inform the audience on a specific topic. For example, as a PR agency, we created our Axia Public Relations blog to provide knowledge, insight, and advice about PR that might attract people in the same industry or those who are looking for a PR agenc

Blogging 62

Blogging SEO Web Reputation 62