Business Wire

DECEMBER 7, 2020

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.

Writing 256

Writing Blogging Consumer Communications 256

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The pandemic heightened the value of videos as more home-bound consumers […]. The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

Flack's Revenge

DECEMBER 7, 2020

It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slathe

How To 194

How To Wikipedia Engineering Web 194

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website owners around the world to track and understand customer behavior across web domains, […].

Analytics 184

Analytics Google Web Measurement 184

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

DECEMBER 7, 2020

Edward Russell joins Skift, Joe Williams heads to Protocol, and more.

Media 156

Media Blogging 156

Cision

DECEMBER 7, 2020

Edward Russell joins Skift, Joe Williams heads to Protocol, and more.

Media 156

Media Blogging 156

Agility PR Solutions

DECEMBER 7, 2020

New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9 percent growth and 0.6 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers are making their fast-food decisions based on either geographical proximity (can I […].

Brand 104

Brand Branding Data Consumer 104

5W PR

DECEMBER 7, 2020

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

Agility PR Solutions

DECEMBER 7, 2020

Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around the business has become increasingly difficult, especially for business owners […].

Strategy 85

Strategy Marketing Publicity 85

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

DECEMBER 7, 2020

Happy #MediaMonday! Today we are welcoming Jason Sillman back to the Valley as he has accepted a position as a senior content producer with AZ Family. The post #MediaMonday – Jason Sillman appeared first on HMA Public Relations.

Publicity 97

Publicity Media 97

Awario

DECEMBER 7, 2020

The customer service landscape has evolved exponentially in the last several years. Apart from the advances in technology, social media, of course, has a huge role to play in those improvements. A Lyfe Marketing study states 71% of consumers who have had a good experience with a company on social media are more likely to recommend it.

Customer Service 78

Customer Service Twitter Study Course 78

Axia PR

DECEMBER 7, 2020

Five essential elements that will guarantee a successful campaign. There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign.

Reputation 62

Reputation Writing Brand Branding 62

Mark My Words

DECEMBER 7, 2020

CBC It’s not just because of The Crown. Diana, Princess of Wales, is back in the headlines, on magazine covers, is the subject of podcasts and has cropped up pretty much anywhere else someone thinks her name might rustle up some more attention. Much of the recent focus has been spawned by the portrayal of her in the controversial fourth season of the Netflix drama The Crown.

Interviews 60

Interviews Privacy Film Banking 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Culpwrit

DECEMBER 7, 2020

By Jenna Ranieri After noticing very few people in the Public Relations and Media space look or thought like her, Dr. Ai Addyson-Zhang decided to “walk-the-talk” and disrupt the flow of the industry. At the time, she was a professor of Public Relations and social media at Stockton University. The longer she taught, the more […]. The post Former PR Prof’s Different Approach to Education ‘Awakens the Heart’ appeared first on culpwrit.

Education 63

Education Social Media Industry Publicity 63

Bianchi Biz Blog

DECEMBER 7, 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I’m part of the Free Press Autos Team, where I primarily cover Fiat Chrysler Automobiles. I also write about mobility and transportation topics, including pedestrian safety. Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 56

Automotive Report Meeting Transportation 56

Prowly

DECEMBER 7, 2020

If the first rule of PR is making sure to be masterful with words, you surely want to replicate that in your PR proposal. This rule applies no matter the objective (a single PR campaign proposal or an offer for an ongoing PR strategy), and the client. The truth is: Working on someone’s image and […]. The post How To Design & Write a PR Proposal in 5 Simple Steps appeared first on Prowly Magazine.

Writing 104

Writing How To Strategy 104