Wed.Oct 28, 2020

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Ready for the Holiday Season?

Ronn Torossian

Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic. Here’s a look at the important tech tools brands should […]. The post Ready for the Holiday Season?

Tools 370
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however. We’ve all worked with, and been stressed out by, demanding bosses or clients that expect unrealistic outcomes.

Publicity 334
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How to Make Your Press Release Less Spooky

Cision

This Halloween is the perfect time to ask yourself if your press release might be scaring off potential readers & start making adjustments. Here are a few tricks to turn your release into a treat.

How To 228
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Company Press Kit: Examples & Guidelines from PR Experts

Prowly

When it comes to getting coverage, PR specialists should take no chances. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. How to increase the likelihood of journalists writing well-informed articles about your […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Black History Month Employee Spotlight: Jermaine Haughton

Cision

This #BlackHistoryMonth, we're celebrating our employees from the BAME community.

Employee 286

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5 steps for developing a clear and concise PR messaging strategy

Agility PR Solutions

As the digital and traditional business landscape continues to evolve, businesses of every size are continuing to invest or turn to PR to market themselves to a new customer base or uphold relationships with existing customers. Be it earning consumers’ trust, establishing relationships, or promoting a product or service, a great PR messaging strategy can […].

Strategy 143
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ICON Recap: Panel Explores Fact-Checking and Disinformation

PRSay

After her keynote speech at PRSA’s ICON 2020 virtual conference today, author Nina Jankowicz, disinformation fellow at the Wilson Center in Washington, D.C., moderated a panel discussion on how communicators can help counter misinformation and disinformation. Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St.

Internal 143
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Kenon McCollins: Future Music & PR Rock Star

Culpwrit

Like a couple thousand others, I had planned to be in Nashville, Tennessee this week for the annual PRSA and PRSSA conferences. Instead, as with almost everything else in our lives these days the conferences are being held virtually. That includes my favorite event—the awards banquet celebrating future leaders of our profession. For the past […].

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Using the Power of Story to Connect

5W PR

Stories matter. From the earliest times, humans passed on information – truth, belief, history, medicine, life skills, everything – via story. Because of this, we are essentially hardwired to love hearing a good, well-told story. In fact, we are more likely to remember information when it is presented in story form. That explains, in part, why we remember song lyrics from when we were kids but sometimes forget the name of someone we met yesterday.

Energy 88
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Media Moves at SC Media & STAT, Business Insider Announces Multiple New Hires and Promotions

Cision

Derek B. Johnson joins SC Media, Olivia Goldhill new at STAT, and more.

Media 120
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Is it really just stuff?

HMA Public Relations

After 28 years of working in our office at Whitton Place, team HMA has transitioned to working remotely from home. Read more from Abbie as she reminisces the times spent in the office. The post Is it really just stuff? appeared first on HMA Public Relations.

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New Muck Rack survey: Most PR pros said they are ‘confident’ advising on DEI, but lack budget and training to do so

Muck Rack

New Muck Rack survey: Most PR pros said they are ‘confident’ advising on DEI, but lack budget and training to do so

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How your online presence can help combat negative PR

Agility PR Solutions

Negative PR can have huge consequences for your business, and often times, it’s not necessarily accurate. The internet provides a platform to everyone, and sometimes people who wish to do harm to your company can use this against you. If this does happen, it can be demoralizing, but you can use your online presence to […]. The post How your online presence can help combat negative PR appeared first on Agility PR Solutions.

Company 66
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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What is a Virtual Press Conference & How Can I Successfully Plan One?

Bianchi Biz Blog

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important

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Despite COVID budget challenges, B2B tech CMOs are expected to deliver

Agility PR Solutions

Even though the COVID crisis has walloped business budgets in all departments, many marketers are facing pressure to deliver full budget-sized results, according to new research from B2B tech communications and content agency 10Fold. The new study reveals that most B2B CMOs’ key performance indicators remain the same as before the pandemic—despite the fact that […].

B2B 60
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ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music

PRSay

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Randall — a New York Times best-selling novelist, award-winning songwriter, award-winning cookbook author, popular essayist and professor at Vanderbilt University — was on hand for Monday night’s opening reception, where she spoke about her musical journey to becoming a country songwriter, shared a cocktai

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COVID’s impact reveals global leadership crisis, as people worldwide express fears of corruption

Agility PR Solutions

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey. Unfortunately, it may be no less surprising that the third most pressing concern is “corruption and transparency,” as citizens […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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We’re always engaging: client brand building

Engage PR

Engage continues to deliver a broad range of strategic communications, marketing, PR and digital media projects as part of its comprehensive offering to clients. In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60
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Resolving disputes through expert determination

Practical Law Construction

Last time, Jonathan talked about some of the lessons he’s learned while resolving disputes remotely. I thought I’d follow that with a few thoughts on the remote training that I’ve been doing this year (for obvious reasons) on the topic of expert determination. The training had originally been planned to be delivered in Doha in April.

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ICON Recap: Nina Jankowicz on Winning the Disinformation War

PRSay

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. “This is a truth that, four years after revelations about Russian interference in the 2016 election came to light, we still seem not to fully understand it,” Jankowicz said.