Tue.Aug 04, 2020

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution. education public relations measurement & analytics

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar. Before we get into exactly what tools can help you in your branding, let's look at exactly what is personal branding and how you can benefit from having your own personal brand. What is Personal Branding and Why You Need One.

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Uber May Be Out in London, Vows to Push Back

Ronn Torossian

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city. Recently, though, Uber took another blow to its business in the UK when London’s transit […]. The post Uber May Be Out in London, Vows to Push Back appeared first on.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program. From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in. More than 20 organizations were lauded as the best of the best.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

Cision

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board. Comms Best Practices

More Trending

Showcase your captivating visuals and virtual events

PR Daily

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline. The post Showcase your captivating visuals and virtual events appeared first on PR Daily. Ragan Awards

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8 timely tactics to improve your public relations efforts

Agility PR Solutions

Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority within their industry. This should lead to increased sales and profits over time. Smart companies should constantly […]. The post 8 timely tactics to improve your public relations efforts appeared first on Agility PR Solutions.

How Rokk Solutions’ Rodell Mollineau sees the future of PR

PR Daily

The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis. Some things haven’t changed for Rodell Mollineau during the COVID-19 crisis. The partner at Rokk Solutions still sees his phone as his most important tool. The most important person he talks to every day is his wife. Sheena. However, the essential way his business operates has changed.

Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences

Agility PR Solutions

The digital-native Generation Z segment has new expectations for the web—and as a result, is putting new demands on brands and businesses in the age of COVID, according to new research from WordPress digital experience platform WP Engine. The companies who will succeed in this new world are those who have reimagined activities that were […]. The post Gen Z ushers in a new digital paradigm, resetting expectations for brand experiences appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Girl Scouts’ content director on the 3 questions every brand should ask their audience

PR Daily

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences. As the topic of racial justice has dominated recent headlines, many organizations are reflecting on how they can better engage stakeholders. For the Girl Scouts of the USA, being aware of the diversity of its audience has always been a priority.

UK Media Moves including the FT, Bauer Radio UK, the BBC and more

Cision

Ben Cooper is now Group Director, Content and Music, Bauer Radio UK; Francesca Friday takes on new role at the FT; Patrick Burns is retiring from BBC West Midlands after 45 years with the corporation. Media Blog

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Evaluating DE&I? You’re probably doing it wrong

PR Daily

What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization. In the unlikely event that you are actually measuring the outcomes of your diversity, equity and Inclusion (DE&I) efforts, chances are good you’re doing it wrong.

AMEC Summit reveals new and improved Barcelona Principles 3.0

Cision

The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month. UK Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

5 keys to successful media relations right now

PR Daily

Be a helper, keep your pitches snappy, and do your research before hitting send. When the novel coronavirus was officially declared a pandemic in March 2020, every news cycle was completely, instantly transformed. The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage.

Axios’ Sara Fischer on declining ad revenue, successful subscription models and other 2020 media trends

Muck Rack

Axios’ Sara Fischer on declining ad revenue, successful subscription models and other 2020 media trends

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

PR Daily

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more. Hello, communicators: Following in the footsteps of several brands, Chipotle announced a new line of apparel and accessories, including clothing and tote bags dyed with “upcycled avocado pits from its restaurants.”. The merchandise line isn’t just a way for the restaurant chain to boost profits and brand awareness.

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Our Thirst For Ranch Life in The Wild West

HMA Public Relations

Brooks Companies, a former client of ours, sells the dream of ranch life in the Wild West. This is a common theme among TV shows old and new like Yellowstone. Follow the link to read more. HMATurns40 The post Our Thirst For Ranch Life in The Wild West appeared first on HMA Public Relations. Featured brooks companies west

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

TrendKite

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board

Around the Clock Ethics

Solo PR Pro

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This post was originally published on PRSay. New research from Maryam Kouchaki , an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior.

AMEC Summit reveals new and improved Barcelona Principles 3.0

TrendKite

The new Barcelona Principles 3.0 were launched at the 2020 Virtual AMEC Summit last month

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TCC refuses to strike out claim where smash and grab decision not paid

Practical Law Construction

Summer felt like it had come early in May, but much of June and July served to remind us that we don’t live in the Mediterranean. Although summer has now most certainly arrived, the judges in the TCC are still hard at it. A recent judgment that caught my eye was O’Farrell J’s in Kew Holdings Ltd v Donald Insall Associates Ltd. In it, she ordered a stay of proceedings pending payment of an adjudicator’s decision.

UK Media Moves including the FT, Bauer Radio UK, the BBC and more

TrendKite

Ben Cooper is now Group Director, Content and Music, Bauer Radio UK; Francesca Friday takes on new role at the FT; Patrick Burns is retiring from BBC West Midlands after 45 years with the corporation

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Contemplating Love and Finding Inner Peace with HA Jamz

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). The songs shared this past week had us turning inward with their mellow beats and reflection-inducing lyrics. . 55. Beyond — Amani. 56. Finding The Mountain God — FiftyBodyFifty. 57. Arigatou no Wa(???????) — Ayaka(??). 58. In My Life — The Beatles. 59. I Hope That I Don’t Fall In Love With You — Tom Waits. .