Mon.Jul 20, 2020

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How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

How To 241
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Perfect Landing Pages

Ronn Torossian

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on.

Marketing 195
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Half of marketers have increased spend since the COVID outbreak

Agility PR Solutions

Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact, better than half (52 percent) of respondents have increased marketing spend since the outbreak.

Marketing 155
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Marvel vs. DC: Who wins the battle on social media?

Awario

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Struggling to achieve personalization? Use drip campaigns to future-proof your strategy

Agility PR Solutions

Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The basics of drip marketing are simple: Marketing automation platforms match emails to specific customer behaviors, like making a purchase or engaging […].

Strategy 131

More Trending

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Media Moves at the Washington Post & CNN, Variety Hires a Reporter

Cision

Heidi Chung swaps Yahoo Finance for Variety, Selina Wang joins CNN in Beijing and more.

Report 137
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Who is the Father of Modern Public Relations?

5W PR

Several names usually come up whenever this question is asked. One is P.T. Barnum, best known for founding the Barnum & Bailey Circus and coining the phrase: “There’s a sucker born every minute.”. A showman by nature, Barnum could always be counted on for coming up with novel, if not startling ways of grabbing people’s attention and interest. And in his spare time, he did pro bono work to change the perception of theatre which was perceived by many in the mid 1800’s as “dens of evil.”.

Publicity 103
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Why relevance is critical in today’s comms landscape

Agility PR Solutions

“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote quite accurately frames the value of relevance in today’s marketing world. Why? […].

Marketing 105
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Taking the “Cry” Out of Crisis

Reputation Us

Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., COVID-19, social justice, unemployment) that have surfaced. Some have even experienced a hit to their overall reputations primarily due to the lack of preparation and response to such crises. This unpreparedness and fumbling important decisions during the bevy of crises severely hurt several businesses’ image, staff morale and bottom line.

Crisis 97
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Good CX rules: Customer experience reigns supreme as brand loyalty driver during COVID

Agility PR Solutions

Shopping trends change, but we’ve never seen change like we ‘re seeing it this year. Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters (76 percent) of consumers moved to online shopping for items they would typically buy […].

Brand 78
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#MediaMonday – Suzanne Wright

HMA Public Relations

It's #MediaMonday! Today we feature freelance writer, Suzanne Wright who has written for many publications including USA Today and HuffPo. Click the link to learn more about her and how she ended up writing freelance. The post #MediaMonday – Suzanne Wright appeared first on HMA Public Relations.

Writing 65
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Content Is Everything Now

Contently - Strategy

A few weeks ago, I took part in a Zoom roundtable for B2B marketing executives. In reality, it was more like a therapy session. One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Now he was scrambling to put together a digital-first marketing plan. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn.

LinkedIn 141