Wed.Jul 01, 2020

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CEOs Must Choose between Something and Nothing

Cision

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.

Corporate 428
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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. In addition to doing the proper research and targeting the right journalists, there are other ways to draft a pitch that will actually be read: Make subjec

Pitching 380
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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth.

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5 public relations tips for health and fitness products

Agility PR Solutions

It can seem like every other day there is a new health or fitness product in the news either being launched or being rocked with scandal. Navigating the market as a health and fitness brand can be challenging, and knowing how to keep your public relations on point can keep you from bad press while […]. The post 5 public relations tips for health and fitness products appeared first on Agility PR Solutions.

Publicity 156
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What happened on Social Media in June: monthly round-up

Awario

Twitter launched Voice Tweets out of nowhere, Instagram added new visual effects and Facebook got into political controversy once again. As always, we are here to guide you through all the most important social media news of the month.

More Trending

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What are examples of earned media?

Axia PR

Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires. Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts.

Examples 118
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Media Moves at Business Insider & Crain’s New York, BlogHer Names Editorial Director

Cision

Elvina Nawaguna joins Business Insider in DC, Eddie Small new at Crain’s New York and more.

Media 120
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Declare independence from these 4 bad PR practices

Muck Rack

Declare independence from these 4 bad PR practices

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Has it really been 27 years?

HMA Public Relations

Happy anniversary to Abbie Fink who joined HMA Public Relations on this day in 1993. Click to read more about how Abbie came to work for the agency and what she has been up to in these last 27 years. The post Has it really been 27 years? appeared first on HMA Public Relations.

Agency 94
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ICYMI: Bulldog’s most popular posts from June

Agility PR Solutions

With the COVID crisis still raging, June also saw the renewed Black Lives Matter movement and social justice protests take off following the killing of George Floyd by police in Minneapolis on Memorial Day, and brands were once again challenged to take a stand on the right side of the issue. Some of our leading […]. The post ICYMI: Bulldog’s most popular posts from June appeared first on Agility PR Solutions.

Crisis 78
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Hands off! Ownership of goods and materials on construction projects

Practical Law Construction

The future is very uncertain at the moment. There is significant financial uncertainty in the construction industry. With financial uncertainty comes insolvencies, and with that risk comes issues about ownership of goods and materials on site. As a team we have been asked a number of questions about retention of title recently, and answering these questions can be like trying to catch sand.

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Back to square one? Statutory interpretation versus commercial futility after Bresco v Lonsdale

Practical Law Construction

Although handed down only a few days ago, practically everyone in the construction law world is already aware of the Supreme Court’s decision in Bresco Electrical Services Ltd (In Liquidation) v Michael J Lonsdale (Electrical) Ltd and the fact that it unanimously upheld the right of companies in liquidation to retain an unfettered right to commence adjudication proceedings.