Tue.Jun 30, 2020

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.

Coronavirus on social media: A social listening analysis

Agility PR Solutions

Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice. Travelers have been hunkered down at home, forcing social media experts to pivot their strategy to resonate and keep connected with their audience.

10 things only PR people understand

Muck Rack

10 things only PR people understand

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Showcase your top-notch content assets, campaigns, people and teams

PR Daily

Enter PR Daily’s Content Marketing Awards to earn recognition for your outstanding content creation. The entry deadline is July 24. The post Showcase your top-notch content assets, campaigns, people and teams appeared first on PR Daily. PR Daily Awards

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Crucial workplace wellness trends

PR Daily

If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead. Employee engagement had a good run as the gold-standard for gauging business health and productivity.

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Should the Public Relations Report to the CEO or CMO?

Sword and the Script

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Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal

Culpwrit

By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

The future of leadership in a virtual world—digital-first CEOs reveal 5 keys to success

Agility PR Solutions

With the world’s workforce now largely working remotely, new research from SutherlandGold, creative comms agency for changemakers, shows that a new generation of digital-first CEOs are defining what remote leadership looks like in a virtual world. “We

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Refinitiv, BBC News, Bloomberg and more

Cision

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg. Media Blog

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Earning customer loyalty—why is it critical for your business?

Agility PR Solutions

As most marketers would agree, how customers perceive your brand is ultimately how your business earns long-term success.Although making random sales may seem like a bonus, your loyal customers are ultimately those who are going to stick around even when there are not any offers and will be happy to recommend you to their own […].

Online marketing for school admissions: what works (& what doesn’t!)

Awario

Marketing is something almost every corporate business does, but now more and more schools are now seeing the importance of marketing themselves to ensure that their admissions pipeline remains buoyant and they are setting themselves apart from the competition

What 2020 has taught Solo PR Pros

Solo PR Pro

In 2020, we have been faced (some would say assaulted) with frequent upheavals and changes causing us to adapt and pivot faster than we ever believed possible. It has been disconcerting, sometimes heartbreaking and exhausting.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What is Cancel Culture?

HMA Public Relations

How can your brand or organization avoid being cancelled? Click to learn more from Autumn about cancel culture and how to avoid it. The post What is Cancel Culture? appeared first on HMA Public Relations. Featured auttumn jarrett What is Cancel Culture

UK Media Moves including Refinitiv, BBC News, Bloomberg and more

TrendKite

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg

G2 summer 2020 badges are here, PressPage named leader

Presspage

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories!

6 Key Steps In Managing Corporate Social Responsibility

Prowly

Corporate social responsibility (CSR) is the concept that corporations should be aware of the environmental and social impact of their work and that they should do something to mitigate it.

How do we get more people of color in the PR industry? A conversation with United FC’s Gabriela Lozada

Communications Conversations

A couple weeks ago, I wrote a post about steps I believe companies across the country (and world) should be taking to put an end to systemic racism in our culture–and our industry.

This Week’s HA Jamz Harvest

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). . What do honeybees, lemons, feet and tomatoes have in common? The HA Jamz playlist, for one. This week’s list brought together some seemingly disparate elements, but we like it “just the way it is.” . . Honeybee — The Head and the Heart.

Social media platforms ban groups for hate speech, Wendy’s speaks out after Twitter silence, and brand managers celebrate #NationalSocialMediaDay

PR Daily

Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more. Hello, communicators: Starbucks celebrated both the LGBTQ+ community and their allies for Pride Month.

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