Wed.Jun 24, 2020

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

Here are some options you can use in their place. The PR industry is charged with influencing and swaying media conversations on-air, online and in print.

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Take 5 Live with Julie Carl

Cision

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star. Comms Best Practices

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For better crisis responses, follow the 3 C’s

PR Daily

As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters. How do you manage a communication plan for a crisis with no end in sight?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

More Trending

3 steps to reassess, refresh and humanize your messaging in times of crisis

Agility PR Solutions

The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant.

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Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

Congratulations to this year’s finalists. Stay tuned for the winners announcement. PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways.

Get to know Muck Rack Daily superfan Craig Pittman

Muck Rack

Get to know Muck Rack Daily superfan Craig Pittman

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AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’

PR Daily

The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice. As one of the leading experts in measurement and evaluation, Johna Burke understands that communicators do not naturally gravitate to measurement.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Customers are changing—and so should marketing: How firms can strike the right balance

Agility PR Solutions

With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers’ attitudes and expectations are challenging marketers like never before.

Media Moves at T Magazine & The Wall Street Journal, BizBash Promotes Two to Top Editorial Positions

Cision

Kate Lanphear returns to T: The New York Times Style Magazine, Rachel Feintzeig has a new role at The Journal, and more. Media Blog

How to handle Facebook haters

Axia PR

In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity.

CMO compensation: Erosion, stagnation or elevation in 2020?

Agility PR Solutions

Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take-home pay will likely be less due to the severe economic impact of the global pandemic.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Ransomware Protection: Don’t Wait Until You’re Infected.

Reputation Us

ReputationUs ‘ President, Casey Boggs contributed to the Alagen Cybersecurity Solutions article , “Ransomware Protection: Don’t Wait Until You’re Infected.” ” It didn’t take long. We started advertising our ransomware protective services.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.

Take 5 Live with Julie Carl

TrendKite

Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star

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PRSA Webinar Further Explores How Communicators Can Respond to Racial Injustice

PRSay

After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The one-hour session was devoted to answering participants’ questions, starting with the concept of “minstreling.”.

Media Moves at T Magazine & The Wall Street Journal, BizBash Promotes Two to Top Editorial Positions

TrendKite

Kate Lanphear returns to T: The New York Times Style Magazine, Rachel Feintzeig has a new role at The Journal, and more

How to Set Up Email Privacy Rules

Buzzstream

The post How to Set Up Email Privacy Rules appeared first on BuzzStream. Account Administration BuzzStream University

What’s In A ReDesign? Why Your Website Matters

Konnect Agency

A company’s website is their calling card, their first impression to customers – and you know what they say about first impressions.

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How to Track Links in BuzzStream

Buzzstream

The post How to Track Links in BuzzStream appeared first on BuzzStream. Managing Your Links BuzzStream University

Global supply chains in the Covid-19 era: 10 things we have learned so far…

Practical Law Construction

How to Use Link Reporting

Buzzstream

The post How to Use Link Reporting appeared first on BuzzStream. Managing Your Links Measuring Your Success BuzzStream University

The Associated Press updates on race-related coverage

HMA Public Relations

The AP Stylebook, like many other companies, reviewed its policies on race, and has made a few stylistic changes to race-related coverage. Click the link to read about the updates. The post The Associated Press updates on race-related coverage appeared first on HMA Public Relations. Featured News of the day Public Relations ap style ap style book Associated Press Associated Press Stylebook

How to Use Monitored Links

Buzzstream

The post How to Use Monitored Links appeared first on BuzzStream. Managing Your Links BuzzStream University

Experts and conflicts of interest

Practical Law Construction

It’s been a while since I last wrote about experts (last August to be exact, when I looked at “The good, the bad and the ugly” of expert witnesses ). However, I couldn’t let the issues that cropped up in Essex County Council v UBB Waste (Essex) Ltd go without comment.

How to Add or Edit Email Unsubscribe Messages

Buzzstream

The post How to Add or Edit Email Unsubscribe Messages appeared first on BuzzStream. Account Administration BuzzStream University

How to Add Users to Your BuzzStream Account

Buzzstream

The post How to Add Users to Your BuzzStream Account appeared first on BuzzStream. Account Administration BuzzStream University

How to Manage User Roles

Buzzstream

The post How to Manage User Roles appeared first on BuzzStream. Account Administration BuzzStream University

How to Modify Your BuzzStream Plan

Buzzstream

The post How to Modify Your BuzzStream Plan appeared first on BuzzStream. Account Administration BuzzStream University

How to Set Email Send Limits

Buzzstream

The post How to Set Email Send Limits appeared first on BuzzStream. Account Administration BuzzStream University