Onclusive
JUNE 24, 2020
In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.
Cision
JUNE 24, 2020
Key takeaways from our Take 5 Live conversation with Julie Carl, Senior Editor of the Toronto Star.
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Agility PR Solutions
JUNE 24, 2020
The pandemic and protests have upended our personal and professional lives, calling into question long-held beliefs about health, justice, equality and more. Against this backdrop, the marketing messages that were once the lifeblood of business now feel insignificant, insensitive or irrelevant. Now more than ever, consumers crave messages that evoke resilience, humanity and hope, and […].
PRSay
JUNE 24, 2020
After an overwhelming response to its June 4 event , PRSA hosted a follow-up webinar on June 18 titled “Responding to Racial Injustice with Change and Healing — Part II.” The one-hour session was devoted to answering participants’ questions, starting with the concept of “minstreling.”. In the 19th and early 20th centuries, minstrel shows featured white entertainers performing in “blackface” makeup.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JUNE 24, 2020
Brands are striving to assess the consumer landscape sensitively and accurately, but with sentiment shifting quickly, it’s difficult to adapt new strategies on the fly. New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
JUNE 24, 2020
In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity. When that happens, you don’t want to waste time being unprepared.
Awario
JUNE 24, 2020
The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media.
Muck Rack
JUNE 24, 2020
Get to know Muck Rack Daily superfan Craig Pittman
Agility PR Solutions
JUNE 24, 2020
One of the omnipresent PR methods of communication since the invention of the telephone is, naturally, a phone call. However, we’ve collectively evolved to get shivers when someone calls unannounced. As one ingenious tweet stated: People seem to prefer email as a mode of communication, as it allows a safe distance, and it doesn’t call […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Konnect Agency
JUNE 24, 2020
A company’s website is their calling card, their first impression to customers – and you know what they say about first impressions. Konnect Agency has gone through some changes over the last 11 years, so it was important for us to re-examine the impression our website was making and how it was representing the dynamic services that Konnect Agency offers.
Agility PR Solutions
JUNE 24, 2020
With the growing concerns of climate change, littering, and pollution, there is a thirst for ecologically friendly solutions at the hands of businesses. This is because many of the causes of these environmental concerns are results of industry, directly or indirectly, and that says to people that corporations and other businesses have some power with […].
Reputation Us
JUNE 24, 2020
ReputationUs ‘ President, Casey Boggs contributed to the Alagen Cybersecurity Solutions article , “Ransomware Protection: Don’t Wait Until You’re Infected.” It didn’t take long. We started advertising our ransomware protective services. The phone started ringing. But these weren’t calls from companies looking ahead. They were people who were staring at locked systems and ominous ransom demands.
Agility PR Solutions
JUNE 24, 2020
Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take-home pay will likely be less due to the severe economic impact of the global pandemic. The Council’s new report, CMO Compensation: Erosion, […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Practical Law Construction
JUNE 24, 2020
It’s been a while since I last wrote about experts (last August to be exact, when I looked at “The good, the bad and the ugly” of expert witnesses ). However, I couldn’t let the issues that cropped up in Essex County Council v UBB Waste (Essex) Ltd go without comment. If you read the judgment or, at least the relevant paragraphs (35-57), you’ll see what I mean.
Buzzstream
JUNE 24, 2020
The post How to Set Up Email Privacy Rules appeared first on BuzzStream.
HMA Public Relations
JUNE 24, 2020
The AP Stylebook, like many other companies, reviewed its policies on race, and has made a few stylistic changes to race-related coverage. Click the link to read about the updates. The post The Associated Press updates on race-related coverage appeared first on HMA Public Relations.
Buzzstream
JUNE 24, 2020
The post How to Add or Edit Email Unsubscribe Messages appeared first on BuzzStream.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Practical Law Construction
JUNE 24, 2020
With construction and infrastructure sites increasingly operative around the world, and most governments keen to lift lockdown restrictions more broadly across their economies, it seems like an opportune time to ask ourselves what we have learnt about supply chains during the unprecedented times (in peacetime at least) we have been journeying through, and what that might mean for construction and infrastructure supply chains going forward.
Buzzstream
JUNE 24, 2020
The post How to Add Users to Your BuzzStream Account appeared first on BuzzStream.
Buzzstream
JUNE 24, 2020
The post How to Modify Your BuzzStream Plan appeared first on BuzzStream.
Buzzstream
JUNE 24, 2020
The post How to Set Up Do Not Contact Rules appeared first on BuzzStream.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Buzzstream
JUNE 24, 2020
The post How to Track Links in BuzzStream appeared first on BuzzStream.
Buzzstream
JUNE 24, 2020
The post How to Set Email Send Limits appeared first on BuzzStream.
Buzzstream
JUNE 24, 2020
The post How to Use Monitored Links appeared first on BuzzStream.
Buzzstream
JUNE 24, 2020
The post How to Use Link Reporting appeared first on BuzzStream.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Buzzstream
JUNE 24, 2020
The post How to Manage User Roles appeared first on BuzzStream.
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