ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation.

Marketing 156

Marketing B2C Retail Print 156

Cision

MAY 29, 2020

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.

Media 156

Media Technology 156

Steve Barrett on PR

MAY 29, 2020

At a time of unprecedented uncertainty, it’s tempting for business leaders to abandon their purpose principles – but American workers and consumers will remember who did the right thing during COVID-19.

Consumer 82

Consumer Blogging 82

Communications Conversations

MAY 29, 2020

Earlier this week George Floyd was killed by the Minneapolis Police Department. By now, you’ve seen the video. You’ve probably also seen the aftermath–here in Minneapolis and in spots across the country. Enough is enough. We need real change. Now. My family lives 16 blocks from where Floyd was murdered. We visit a restaurant just a few blocks from there often.

Brand 78

Brand Branding Local System 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

MAY 29, 2020

Interviewing for a PR job?

Interviews 151

Interviews 151

Karen Freberg

MAY 29, 2020

I think it is more important than ever to be able to have strong relationships with the profession and industry. I have always been a big believer and advocate to bridging the gap between academia and industry. I guess that’s where I have been the most comfortable in my career is somewhat in the middle. This applies to the research I do, but also for what I do as a professor.

Course 63

Course Case Study Social Media Crisis Communications 63

HMA Public Relations

MAY 29, 2020

Its #FunFactFriday! Whether you need to beef up next months marketing calendar or just need something to look forward to this summer, Marissa has comprised a list of fun facts about the month of June. Click the link to read! The post #FunFactFriday – Fighting June Gloom appeared first on HMA Public Relations.

Publicity 53

Publicity Marketing 53

Mark My Words

MAY 29, 2020

The key for modern unscrupulous politicians is to get between their critics and the electorate. Trump, Corbyn and Cummings have all spent hours talking about how the media is fake, bias and sitting in ivory towers laughing at the little people. It’s a potent siren song for any voter and Cummings clearly counted on it when he marched out of his front door saying to the waiting journalists ‘remember Brexit?

Skype 60

Skype Leadership Publicity Media 60