Cision

APRIL 20, 2020

This is a sensitive time for brand communications, so it is especially important to emerge from this crisis with prepared messaging that will resonate with your audience.

Crisis 303

Crisis Communications Brand Branding 303

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

APRIL 20, 2020

Public relations is an industry that is thriving when all other industries are thriving. At the moment, the world is struggling to take control of the coronavirus outbreak and is not focusing on the economy, which means PR is not the main priority. This industry employs more than 270,000 people, and in 2018 the market […]. The post What should PR do during and after the COVID-19 crisis?

Crisis 156

Crisis Industry Publicity Marketing 156

Steve Barrett on PR

APRIL 20, 2020

PRWeek's Agency Business Report, released this week, detailed strong performance in 2019 and the start of this year, derailed by COVID-19, which is fundamentally changing PR, business and life in general.

Crisis 88

Crisis Agency Report Blogging 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 20, 2020

Nearly two-thirds (63 percent) of respondents in a recent survey from CRM platform Pipedrive believe the current “sales crisis” due to the COVID-19 pandemic will end in four to six months. In addition, 62 percent said they have changed or modified their offerings to address emerging customer needs during the crisis. “The poll results show […].

Crisis 94

Crisis Marketing Survey Publicity 94

Agility PR Solutions

APRIL 20, 2020

Just how important is video on consumer purchasing behavior? New research from marketing video platform Animoto breaks it down by generation—and from Baby Boomers to Gen Z, video is a crucial component of branding today, especially on social media. The consumer study showed that 70 percent of millennials trust brands with videos about their products more than […].

Video 88

Video Consumer Brand Branding 88

PReview: A Blog by NewsVoir

APRIL 20, 2020

Deciding to start a blog for your website can be a dilemma for you as a business owner. In this article, we are going to discuss the pros of having a blog on your website. There are most of the chances that you will search your competitor’s website to check whether they have a […]. The post Why Do You Need a Blog For Your Business Website?

Blogging 88

Blogging Marketing Media Content Marketing 88

Agility PR Solutions

APRIL 20, 2020

With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when it surveyed more than 1,500 consumers late last year The findings What […]. The post Do rewards and loyalty programs still matter?

Analytics 86

Analytics Survey Consumer Technology 86

HMA Public Relations

APRIL 20, 2020

Today's #MediaMonday comes to us from Jill Schildhouse, a freelance travel writer. Learn more about her journey in the media and how she landed her dream position. The post #MediaMonday – Jill Schildhouse appeared first on HMA Public Relations.

Travel 74

Travel Publicity Media 74

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

APRIL 20, 2020

This month in bad PR pitches

Pitching 123

Pitching 123

Axia PR

APRIL 20, 2020

Explore the benefits of an outside PR agency versus managing an in-house PR department. Admit it. At some point over the years, you’ve received a proposal from a public relations agency and thought, “I can hire someone in-house for that!”. And even if you didn’t think that, someone else in your organization did. I often find this to be the case among junior level staff or even senior staff who don’t have access to the full operating costs of a company.

Agency 62

Agency Company Publicity 62

Ronn Torossian

APRIL 20, 2020

Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.” Local officials in Sioux Falls, as well as […].

Brand 195

Brand Branding Employee Local 195

Karen Freberg

APRIL 20, 2020

It is that time of the semester where we are all finishing classes, getting ready for finals, and helping our students prepare for their final client presentations. Well, this is where I am at currently at the University of Louisville. This week marks our last “full week” of the semester and our Spring 2020 term will finish in the next few days.

How To 69

How To Infographics Video Social Media 69

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer