Mon.Jun 24, 2019

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.

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Study: Journalists a top source for providing accurate news

PR Daily

Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust. In the current public trust crisis, many are turning to reporters for credibility.

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Seven PR nightmares you’ll never believe happened

Agility PR Solutions

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan.

How to make maximum use of micro-influencers

PR Daily

Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize. This article originally appeared on PR Daily in June of 2018. The rise of social media influencers is undeniable.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

11 Social Media KPIs That Will Help You Succeed

Brand24

Choose the right social media KPIs to achieve your business goals quickly and effectively. Social Media social media analytics Social Media Marketing KPI social media social media KPIs social media marketing

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As measurement poses challenges, these 3 factors can damage influencer campaigns

Agility PR Solutions

Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign. You’re probably focusing on native advertising a lot these days—and wondering if you’re getting your money’s worth.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

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7 ways to wrangle an unpredictable leader

PR Daily

Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave. A rogue CEO can be a PR pro’s worst nightmare. You might have an exec who spouts embarrassing public comments or commits unethical actions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Cannes Lions + Educator Summit Takeaways and Reflections

Karen Freberg

My mind and heart are truly full. This was the exact phrase I was thinking as I was enjoying the view from the beach on the French Riviera.

Have you mastered the art of creative content?

PR Daily

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. Submit individual work or work on behalf of your team or clients. The post Have you mastered the art of creative content? appeared first on PR Daily. PR Daily Awards

The 2 main reasons PR people annoy journalists

Muck Rack

The 2 main reasons PR people annoy journalists

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Boris Johnson and advice on cleaning up the cleaning up of the clean up

Mark My Words

When an army sweeps the field of its enemy, it puts down its weapons and goes to the pub. When a political campaign annihilates its opponent at the polls, it pretends to puts down its weapons but almost immediately turns on itself.

WOM mandate—it’s how consumers first hear about new retailers

Agility PR Solutions

How important is old-fashioned word of mouth in this sophisticated digital age? New research from Yes Marketing confirms that WOM is not only effective, but downright critical.

#MediaMonday – Shoshana Leon

HMA Public Relations

Today’s #MediaMonday comes to us from Shoshana Leon, a corporate communications professional and contributing writer to Phoenix Bites, AZ Food and Wine and Images Arizona. She […]. The post #MediaMonday – Shoshana Leon appeared first on HMA Public Relations.

Does good CX mean jeopardizing security? Some retailers think so.

Agility PR Solutions

Customer experience technologies may be helping retailers better serve and please customers, but are they putting their own business security at risk as a result?

Essential Rules for Preventing a PR Crisis

5W PR

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. But wouldn’t it be better to avoid them in the first place? With the right preparation and planning, there are a number of ways to minimize the likelihood that your brand will be forced to tackle a PR crisis head-on.

Journalists on the move – Week of June 24

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Correspondent, The: Eliza Anyangwe (@the_Corres) has been appointed Managing Editor. Financial Times: Donato Paolo Mancini (@donatopmancini) has been appointed General Corporate Reporter. Billy Nauman (@financialtimes) has been appointed […]. The post Journalists on the move – Week of June 24 appeared first on Agility PR Solutions.

Which type of client are you?

Axia PR

3 personas that describe the client/agency relationship. In the last 17 years, Axia Public Relations has worked with many of America’s fastest-growing and most admired brands. We’ve identified three types of clients, based on their needs, and which of those types we work best with.