Fri.Jan 18, 2019

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Gillette debate cuts two ways

Steve Barrett on PR

A new ad from the iconic razor brand has set the internet on fire with debates around Gillette's new The Best Men Can Be positioning - this and other recent developments prove gender politics post #MeToo still have a long way to go.

Brand 144
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Will fake #sponcon be the end of influencer marketing?

Communications Conversations

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.” The idea: Wannabe influencers are now posting fake sponsored content in hopes brands will see it and approach them about long-term partnership deals. Yep, it’s for real. And yep, it’s happening.