Fri.Jan 18, 2019

Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.

Will fake #sponcon be the end of influencer marketing?

Communications Conversations

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.”

Brand 106

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When should you turn to your CEO in a crisis?

PR Daily

Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders. At what point should an organization put its CEO in front of the media during a crisis?

Crisis 145

Report: 5 keys to employee retention

PR Daily

High attrition hampers productivity, thwarts growth and flattens morale. Here’s the lowdown on how to keep your top performers happy, motivated and engaged. If your best workers keep jumping ship, your company is probably sinking faster than you realize.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 tips to improve your writing and ignite creativity

PR Daily

To get the words flowing, try starting at the end. You might also use a prompt, rewrite a classic, or craft a poem based on fodder from your spam folder. . Every writer gets stuck. Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Cover your screen while you write. If you find yourself doing more editing than writing, try covering up (or, on a laptop, angling down) your screen while you type. You can just close your eyes instead.

The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in response to Gillette’s marketing campaign, the importance of social media for marketers, annoying PR habits and more.