Prowly

OCTOBER 31, 2017

“Facebook may make it harder for people to see publishers’ stories, unless those publishers pay to promote them,” the headlines of industry portals cried last week. What are experts saying about this? Is there anything brands should be afraid of? The post Explore Feed—Is There Anything Brands Should Be Nervous About? appeared first on Prowly Magazine.

Brand 163

Brand Branding Facebook Industry 163

PR News

OCTOBER 31, 2017

I haven’t heard Christmas tunes in the shops of New York yet, but any minute they’ll be cranking them out. Once I hear that first awful new version of Mel Tormé’s “The Christmas Song” everything’s going to become a blur of activity, shopping and consumption. Already I’m having mid-January visions of discarded Christmas trees on… Continued.

Trends 127

Trends Blogging Crisis Management Corporate 127

Prowly

OCTOBER 31, 2017

Przygotowując publikacje webowe, dążymy do stworzenia przestrzeni, która na tyle dopasuje się do potrzeb czytelnika, że stanie się integralną częścią jego codzienności. Jeśli artykuły są wygodne w odbiorze, rosną szanse na to, że jednorazowy odbiorca stanie się stałym czytelnikiem. The post Wpływ typografii na czytelność tekstu appeared first on Prowly Magazine.

How To 80

How To 80

Communications Conversations

OCTOBER 31, 2017

Last week, together with my friends at Bellmont Partners, we held our most recent Talking Points event focused on corporate blogging 2.0. Our panelists, Kevin Hunt (General Mills and my podcast partner-in-crime), Krysta Larson (director of external communications and content at CH Robinson) and Chris Havens (internal communications manager at Best Buy) did a fantastic job talking about how their corporate blogs have evolved the last 2-3 years.

Blogging 74

Blogging Employee Newspapers Corporate 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

OCTOBER 31, 2017

I took a call yesterday from a company referred to me on a sensitive matter. For the past three weeks, the business found itself under attack by a distributor who launched a social media smear campaign purporting the unsafe state of the company’s consumer-oriented products. The posts led readers to believe a recall effort would occur in the not-too-distant future.

Crisis 60

Crisis Crisis Communications Engineering Facebook 60

Mindful Marketing

OCTOBER 31, 2017

By Seedepth. No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. Now, we are told there’s data here and data there, but many PR executives are still scared of what that data might unveil.

Measurement 50

Measurement Data Analytics Strategy 50

Axia PR

OCTOBER 31, 2017

4 ways PR is more than getting press coverage and dealing with crises. Think public relations is only about getting news coverage or cleaning up a public mess? Think again. Sure, two major goals of PR are to obtain media coverage and to prevent crises. However, that’s just the beginning. Strategic communications is so much more than that. Here is proof that public relations is broader than you may think.

Publicity 48

Publicity Communications Media Company 48

Solo PR Pro

OCTOBER 31, 2017

Everyone negotiates, but not everyone does it well. Negotiations are an exercise in power where both parties fight to the death for the win. In a negotiation, the parties are working to find mutual agreement. In other words, it’s not a contest but a collaboration. Below are 5 tips to help you master the art of negotiations and obtain successful results. 1.

Exercises 45

Exercises Examples Social Media Company 45

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management.

Reputation 185

Reputation SEO Web Community 185

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Communications

Cision

OCTOBER 31, 2017

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust. PR attribution that is tied to a single metric is similar, reliance on a single number to track value to a PR program won’t integrate with the rest of an organization. For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent

Measurement 222

Measurement System Data Analysis 222

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Yet I worry about some of the efforts I’ve seen or heard about. This is because they are missing some of the basic essentials you must have to grow the program and demonstrate the benefit to the business.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And so we continue to use legacy systems that no longer serve. Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be.

Measurement 65

Measurement Media System Small Business 65

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. If numbers are down, how can you prove that next year’s performance will improve? And if your numbers are up, what can you do to keep climbing? You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in.

Enterprise 57

Enterprise Tools Strategy Marketing 57

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer