Tue.Aug 11, 2020

The Three Essential Communications Messages Shoppers Need to Hear to Get Them Back Into Physical Stores | Business Wire Blog

Business Wire

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. More than anything, it increased my respect for a retailer I haven’t thought of in years because it shows they understand how to address these concerns. public relations

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How to approach influencer marketing through a PR lens

PR Daily

When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. With accelerating growth of influencers fueled by brands increasing their marketing budget devoted to influencer marketing , how should brands vet influencers to ensure the partnership will be fruitful? Regardless of the audience and type of product or project, the same influencer vetting rules apply.

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Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards. Still, the topic is a healthy one to engage as a free press is a vital institution in a thriving democracy. The discussion isn’t reserved to just political circles either.

Have you created unique videos, visuals or virtual events?

PR Daily

Enter Ragan’s Video, Visual & Virtual Awards by next Friday, August 21, to earn recognition for your impressive work. The post Have you created unique videos, visuals or virtual events? appeared first on PR Daily. Ragan Awards

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

UK Media Moves including The Sunday Times, UNILAD, The Fintech Times and more

Cision

Louise Eccles appointed Consumer Affairs Editor at The Sunday Times; Jeremy Abbott is the new Editor of UNILAD; Gina Clarke has been made Editor-in-Chief of The Fintech Times. Media Blog

More Trending

Does anyone really search by hash tags on LinkedIn?

Communications Conversations

What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.

How Fourtold’s Christina Fee stays organized during COVID-19

PR Daily

This PR pro is holding onto her planner—a leather bound Leuchtturm1917, but she also takes advantage of modern tools, like Zoom. During this crisis, it’s crucial to be able to clear your mind—or “download” into an external source. Why not put your thoughts into a planner? The old school organizational tool is a must for Christina Fee, a director with Fourtold Ltd, a corporate reputation and communications firm in the U.K.

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The remarkable role of public relations in customer experience

Agility PR Solutions

Staying on the cutting edge in business is a full-time job. One needs to be constantly innovating the product, reaching new prospective customers, and building relationships with existing customers. It’s no small wonder that customer experience has been made to be one of the major focal points in successful businesses. A happy customer is the […]. The post The remarkable role of public relations in customer experience appeared first on Agility PR Solutions.

UK Media Moves including The Sunday Times, UNILAD, The Fintech Times and more

TrendKite

Louise Eccles appointed Consumer Affairs Editor at The Sunday Times; Jeremy Abbott is the new Editor of UNILAD; Gina Clarke has been made Editor-in-Chief of The Fintech Times

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to create unique experiences with interactive content

Agility PR Solutions

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be facing: in the current age, everyone is a content creator trying […]. The post How to create unique experiences with interactive content appeared first on Agility PR Solutions. Analysis Public Relations content

Social Media Takes What We Give It

HMA Public Relations

Tik Tok goes the clock! Due to privacy concerns, the popular video app Tik Tok might not be around for much longer. Does this mean that using Tik Tok is an invasion of privacy? Just like with any other social media platform, Scott thinks that the information you voluntarily share online doesn't pose a privacy concern. Click the link to read more. The post Social Media Takes What We Give It appeared first on HMA Public Relations.

As businesses reopen, trust tensions emerge among 3 differentiated consumer groups

Agility PR Solutions

As new business challenges emerge in the COVID battle, Americans say they value “caring for others” and “control” more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from Deloitte reveals. As tensions continue to rise, the firm’s new report uncovers three behavior clusters of […].

LinkedIn Best Practices To Grow Your Network

Konnect Agency

We all likely agree that the way in which we connect and socialize with people has dramatically changed since the beginning of the pandemic. Though we as a society already heavily relied on the internet before the entire world started to quarantine, having a good internet connection, email and social media platforms (personal and professional) became ESSENTIAL once we started to interact with people mainly through technology at the beginning of March.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Adventures of the Quarantined Hoffmanites

The Hoffman Agency

Summer looks different this year. However, the team at Hoffman is finding new ways to enjoy summer amid the COVID-19 pandemic. Whether it be staying home and learning a new hobby or taking a road trip to the great outdoors — our Hoffmanites are doing it right (and safe). Chauncey Rasmussen. I have been spending my afternoons, late nights and weekends playing with the two project cars I currently own (I just sold a 1968 Mustang as well.) I have a 1946 Chevy truck that I am building from scratch.

Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options

PR Daily

Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more. Hello, communicators: Chipotle is giving fans the opportunity to eat like Tony Hawk—and then play his new game. The restaurant chain is giving access to Tony Hawk’s Pro Skater 1 and 2 Warehouse Demo to the first 2,000 consumers who order the “Tony Hawk Burrito” on Chipotle’s app or website.