Wed.May 22, 2019

6 tips to spruce up your online content

PR Daily

Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine. It’s never a bad time to give your content a good scrub, shine and polish. Once a year—at least—block off a chunk of time to clean up your social media profiles, websites and blogs.

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PR software spend booms in 2018—what’s driving this growth?

Agility PR Solutions

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1

7 hints to help create viral content

PR Daily

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances. This article originally appeared on PR Daily in May of 2018. What’s the essential element of any promotional campaign?

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Personalization budgets are booming—but execs admit capabilities are still lagging

Agility PR Solutions

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Coca-Cola embraces past failure with New Coke ‘relaunch’

PR Daily

The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’. For more than 30 years, Coca-Cola Company’s “New Coke” recipe has been shorthand for a marketing failure.

More Trending

3 tips to help your pitch cut through the clutter

PR Daily

With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. Consider these ideas. PR pros must fight to get their pitch noticed—much less considered.

Crisis communication in the time of YouTube

HMA Public Relations

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]. The post Crisis communication in the time of YouTube appeared first on HMA Public Relations.

3 ways to help your executives thrive in the digital world

PR Daily

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C. In the current digital landscape, executive communicators face bigger challenges than ever before. Anything from a speech to a tweet can go viral in minutes—for better or worse.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

30 jobs in the PR and marketing world

PR Daily

Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings. Many people will be checking the legs, noticing the tannins and savoring the nose in the contents of their stemware this weekend.

Candidate regret—many Gen Z employees rue accepting job offers

Agility PR Solutions

It turns out that a growing number of younger workers are regretting their career decisions, according to a new report from research and advisory firm Gartner.

Kardashian tweet incites an online fast-food fight

PR Daily

The reality-TV star ripped Jack in the Box with a vague complaint. Even absent an @ mention, its social media team responded quickly, but competitors pounced—some more deftly than others.

How to use location targeting to get the most out of marketing

Agility PR Solutions

Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from…Burger King.

Join the ranks of GlaxoSmithKline, VSP and Mayo Clinic

PR Daily

Enter Ragan’s 2019 Health Care PR & Marketing Awards. Don’t miss the final deadline on May 24. The post Join the ranks of GlaxoSmithKline, VSP and Mayo Clinic appeared first on PR Daily.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text.

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The Importance of Being Accessible on Social Media

Maine PR Maven

In the 19th episode of The PR Maven Podcast®, Nancy spoke to Cory Lee, a travel blogger for Curb Free with Cory Lee, and she described his online presence as being very accessible. This was particularly interesting since Cory writes about accessible travel for people with disabilities.

The top 10 arts & entertainment journalists in 2019

Muck Rack

The top 10 arts & entertainment journalists in 2019

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Don’t Reinvent the Wheel – The Art of Repurposing Content

Maine PR Maven

If you manage your business’s social media platforms, write a weekly blog post or send out a monthly newsletter, you know how overwhelming creating new content can be.

Storytelling Isn’t Just for Kids. Understanding the Value of Customer Impact Stories.

Barokas

It’s a noisy world out there.

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