Agility PR Solutions

MAY 22, 2019

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […].

Software 96

Software Internal International Groups 96

Karwoski & Courage

MAY 22, 2019

With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]. The post Bill Cosby Promotes Coke, Stranger Things Have Happened appeared first on Karwoski & Courage - Minneapolis Public Relations.

Data 75

Data Examples Publicity Marketing 75

Agility PR Solutions

MAY 22, 2019

When deployed effectively, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want—but new research finds that while marketing leaders and C-level execs clearly recognize the importance of personalization, the majority appear to overestimate their current capabilities.

Report 92

Report Marketing Brand Branding 92

Barokas

MAY 22, 2019

It’s a noisy world out there. With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. Once upon a time, advertising was enough to get your message out.

Storytelling 60

Storytelling Radio Print Advertising 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 22, 2019

It turns out that a growing number of younger workers are regretting their career decisions, according to a new report from research and advisory firm Gartner. In 2018, 40 percent of Gen Z respondents reported that they would not repeat their decision to accept the job offer they had accepted—and only 51 percent said they […]. The post Candidate regret—many Gen Z employees rue accepting job offers appeared first on Agility PR Solutions.

Employee 60

Employee Report Trends Publicity 60

Agility PR Solutions

MAY 22, 2019

Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from…Burger King. This campaign accomplished many things in one fell swoop. First, Burger King got the […].

How To 60

How To Marketing Analysis Trends 60

HMA Public Relations

MAY 22, 2019

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]. The post Crisis communication in the time of YouTube appeared first on HMA Public Relations.

Crisis Communications 45

Crisis Communications YouTube Crisis Communications 45

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords.

SEO 67

SEO How To Google Local 67

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