Wed.Oct 09, 2019

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment.

Why Actors Make Great PR People

ImPRessions - Crenshaw Communications

Photo by Monica Silvestre. An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it.

The 3 biggest mistakes in most crisis comms plans

PR Daily

Put yourself in position to succeed by avoiding the errors that most organizations make. I’ve seen a lot of crisis communications plans.

Crisis 169

7 Easy Ways to Dominate Social Media Marketing

Critical Mention

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

It’s budget time: 3 tips to show social media’s value

PR Daily

Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up. It’s budgeting season—prime time to show the value of your social media efforts. Here are three insights to help you showcase your impact before 2020 allocations are locked in: 1.

More Trending

Announcing PR Daily’s 2019 Nonprofit PR Awards finalists

PR Daily

Congratulations to this year’s finalists. Keep an eye out for our winners announcement. Nonprofit communications professionals have a difficult job.

How can brands build loyalty? CrowdTwist study offers new insights

Agility PR Solutions

Brand marketers want to know now more than ever—what makes customers loyal? And more than that, how can brands create the shopping experiences that consumers want—and how can they engage customers beyond their purchases?

Study 85

Athletes’ endorsements may carry more risk than reward

PR Daily

The off-field escapades of on-field stars can tarnish your brand. Here’s the case for spending your budget elsewhere. NFL star Antonio Brown is the most recent celebrity endorser athlete accused of “unsportsmanlike conduct,” as is reported in a Sports Illustrated article.

Sports 140

Employers and employees agree—there’s an upskilling crisis

Agility PR Solutions

As work becomes increasingly digital and automated, this new environment obviously requires updated skills—yet both employers and employees alike detect a sizable skills deficit, according to new research from business and tech consultancy West Monroe Partners.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more.

Sports 109

New Ogilvy CSR report explores how to make brands matter for future generations

Agility PR Solutions

While the youth of today continue to be catalysts in the drive toward environmental action, brands have been busy getting involved in environmental and other social good issues through ongoing or sporadic CSR initiatives.

Your Brand Has Zero True Fans

Doctor Spin

The launch of Doom Eternal is being pushed back — but that’s okay. For the developers at Id Software who pushed the launch, this is okay since their customer base will respect and support their decision.

Prowly: We Are Growing But We Want to Keep the Startup Spirit

Prowly

People say that you have to look at the world through rose-tinted glasses, though since the beginning of the year we’ve focused more on watching the rainbow here at Prowly. The post Prowly: We Are Growing But We Want to Keep the Startup Spirit appeared first on Prowly Magazine.

Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact.

Top publications and articles for September, according to journalists

Muck Rack

Top publications and articles for September, according to journalists

Your Brand Has Zero True Fans

Doctor Spin

Exceeding expectations isn’t always possible. Game developers typically struggle for years on end to create a great game and Doom Eternal is no exception. For various reasons, the day came when the developers realised they had to push their launch date.

Brand 52

Instagram has an algorithm, do you?

HMA Public Relations

Instagram is one of the most used social media platforms. Do you know how to make the most of your engagement on the platform? Learn more! The post Instagram has an algorithm, do you? appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media Analytics HMA Public Relations Instagram Marissa Baker social media

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. In fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment.

AN ARMY OF AMATEURS

Maxim Behar's Blog

With all that said, an army of amateurs has taken over the media realm as a result of the social media revolution. In this particular sense, the “amateurs” are all those billions of users who don’t know how to handle the written word.