Mon.Jul 15, 2019

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4 Slick Design Tools to Manage Your Small Business’s Social Media

Prowly

Content creation doesn’t have to be tricky or expensive. Here are four excellent design tools to kickstart your social media without breaking the bank. The post 4 Slick Design Tools to Manage Your Small Business’s Social Media appeared first on Prowly Magazine.

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As influencer marketing matures, are influencers’ own motivations changing?

Agility PR Solutions

As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice. But with this newfound sense of ongoing importance, are influencers themselves seeing things differently regarding their motivations and preferences for working with brands? A new survey from influencer marketing platform […].

Marketing 107
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Designing a Multi-Channel Marketing Strategy

5W PR

Marketing is only as effective as the effort put into it. Dave owns a small digital marketing agency, and while he generally has a robust customer portfolio, he is always looking for ways to expand and grow his revenue. But the mistake Dave has made with his marketing strategy is that he has focused all of his budgets on Google Ads. In his mind, Google Ads have a high potential reach, are easy to manage, and he’s seen good results from utilizing this service.

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PR and SEO—how to make them work with one another

Agility PR Solutions

Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is optimised to appear high in the search engine results […]. The post PR and SEO—how to make them work with one another appeared first on Agility PR Solutions.

SEO 77
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Please leave the point scoring out of sport

Mark My Words

One of the minor, but depressing, changes to our society is that since Brexit, and the cultural and media zeitgeist got sucked into a political chaos-loop there is no part of national celebration that the zealots and partisans can’t ram their agenda through. Last week Dawn Foster, outrider for Jeremy Corbyn, criticised ‘centrists’ for basing their entire ideology on the ‘false premise … that the 2012 London Olympic ceremony represented an idyllic high-point of culture and unity in the UK, rather

Sports 60

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Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness! As we’ve spoken about before, the concept has had a profound effect in generating new business , but there are still a few challenges with Inbound PR that we’ve seen cropping up again and again when tr

Meeting 62
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B2B vs. B2C—defining the difference and adjusting marketing accordingly

Agility PR Solutions

Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches. Business to business marketing deals with the promotion of goods and services that are useful to a business. […].

B2C 66
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Day in the life: Get to know Sarah Tatone, head of communications & PR, Vacasa

Muck Rack

Day in the life: Get to know Sarah Tatone, head of communications & PR, Vacasa

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Four key trends are shaping modern consumer behavior—how to evolve your culture

Agility PR Solutions

Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer. Intriguing new research frommarketing and media agency networkUMsheds light on modern-day consumers’ true preferences and motivations—and reveals a true path forward on cultural connectivity. The org announced the global launch of Remix Culture, the […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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#MediaMonday – Adrian Cheii Dotson

HMA Public Relations

HMA has worked with tribal governments for nearly 30 years, interacting with many media outlets covering Native American affairs in that time. Now, we'd like to introduce you to Adrian Cheii Dotson, editor of NATIVE A+E. The post #MediaMonday – Adrian Cheii Dotson appeared first on HMA Public Relations.

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4 tips for enhancing your career as a PR professional

Agility PR Solutions

Public relations is something that is needed across every industry. Every company or individual wants to be seen in a positive light, especially by their target audience. Also, most at some point in their journey make mistakes that need damage control. Having said that, if you choose PR as a career path, it’s imperative that […]. The post 4 tips for enhancing your career as a PR professional appeared first on Agility PR Solutions.

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Amazon Prime Day

Konnect Agency

Today marks the official start of the biggest shopping extravaganza of the year. At its 5th year in a row, Amazon is offering multiple deals, exclusively to Amazon Prime subscribers, today and tomorrow in honor of Prime Day. What started as a birthday celebration for Amazon’s 20th year anniversary, has grown into a global shopping holiday similar to Black Friday.

Fashion 40
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Journalists on the move – Week of July 15

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media San Antonio Express-News: Joshua Fechter (@JFreports) has been moved to the City Hall beat. Seattle Times: Mike Rosenberg (@seattletimes) has left. Wall Street Journal: Andrew Restuccia (@AndrewRestuccia) has […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Yes, After 11 Years There’s a New Look for Culpwrit

Culpwrit

After 11 years of essentially the same blog design, I decided to give Culpwrit a cleaner, easier-to-read-and-navigate look. Thanks to Kevin Scarbrough for his expert help in cleaning up the site and coming up with this simple design.