Fri.Feb 15, 2019

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Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. Recently it has lost that luster, and the bizarre FaceTime bug dented its status as a security model.

Privacy 165
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Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed.

Pitching 149
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When it comes to punctuation, the AP Stylebook gets this wrong

Axia PR

The apostrophe: Elementary, my dear. What are the two most constant lessons every American learns in the third grade – the lessons that you can expect to stay with you forever because they are hard and fast rules for life, always true?

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A #SMprof life Down Under: Sabbatical Adventures

Karen Freberg

It has not even been a week, and my head is spinning with ideas, takeaways, and notes for what I can bring back to my classes and work in the USA. Traveling and seeing the world opens your eyes more than anything you could ever imagine. As I entered this journey to spend some part of my sabbatical down in Australia and New Zealand, I had some things in mind I’d like to accomplish and do.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.