Sat.Mar 05, 2022

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Unethical practices in PR: The recent industry accusations against Ronn Torossian, 5WPR, and Everything-PR

Axia PR

Google’s algorithm has been based on links ever since its inception. Link building is one of its top three ranking factors Recent reports that an agency executive covertly bought a news site that covers the PR industry and used it for dishonorable activities left the public relations industry gasping. This post objectively unravels the story surrounding Ronn Torossian and his agency’s deceptive activities around acquiring and operating Everything-PR.

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The Rise of “Reculture”

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. March 2022 – Harnessing Change. Major companies like Facebook, now Meta, are completely rewriting their own stories overnight. Rebranding takes mountains of preparation, but “reculturing” is an entirely visceral journey to the core of who you are and why you do what you do as a company.