Ronn Torossian

JUNE 17, 2019

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her. When she clicks around Facebook, she sees ads for the clothing line. […]. The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on.

Strategy 210

Strategy Marketing Facebook Advertising 210

Agility PR Solutions

JUNE 17, 2019

Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. It probably explains why “brand story” has become one of the top buzzwords for marketing in 2019. After all, a brand story is supposed to […]. The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions.

Storytelling 137

Storytelling Agency Brand Branding 137

Muck Rack

JUNE 17, 2019

The industry is growing: Employment for PR pros is up 9% from 2016

Industry 124

Industry 124

Agility PR Solutions

JUNE 17, 2019

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity. New research from global strategy and marketing consultancy Simon-Kucher & Partners confirms that globally, 83 percent of companies consider product ratings to be very or somewhat […].

Strategy 105

Strategy Brand Branding Company 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JUNE 17, 2019

Today’s #MediaMonday features Christine Goodfriend, assignment editor at Fox 10 Phoenix. A crucial gear behind the scenes, she has been with Fox 10 for the better […]. The post #MediaMonday – Christine Goodfriend appeared first on HMA Public Relations.

Publicity 73

Publicity Media 73

Waxing UnLyrical

JUNE 17, 2019

Guest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly? There are plenty of apps that promise Spielberg and deliver something more Mac and Me than ET. So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy.

Video 40

Video LinkedIn Tools Software 40

Agility PR Solutions

JUNE 17, 2019

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10 percent of brand leaders are feeling exceedingly confident they will be able to reach their customer […].

Local 60

Local Agency Marketing Brand 60

The Hoffman Agency

JUNE 17, 2019

Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology. A regular commentator on Bloomberg TV and BBC, she is a three-time co-winner of the SOPA awards.

Pitching 28

Pitching Fashion Trends Technology 28

Agility PR Solutions

JUNE 17, 2019

The health & hygiene industry ranked eighth out of the 15 industries studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. Top intimate brands have outperformed the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past […]. The post Health & Hygiene sector maintains healthy brand-intimacy ranking appeared first on Agility PR Solutions.

Brand 60

Brand Branding Study Industry 60

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Communications

5W PR

JUNE 17, 2019

Your product page is the place where most of your customers make the call to either buy your product or leave your store. Unfortunately, it’s also an oft-neglected part of the sales funnel. While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to their cart, the majority of customers won’t even get that far unless you create product pages that successfully convert.

How To 68

How To Journalism Strategy Technology 68

Agility PR Solutions

JUNE 17, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Beast, The: Taylor Hatmaker (@tayhatmaker) has been named Senior Technology Editor. New York Times: Adam Pasick (@Adampasick) has been appointed Editorial Director of Newsletters. NYT Parenting: Jessica […].

Technology 60

Technology Twitter Industry Media 60