Mon.Jun 17, 2019

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her.

How voice technology could transform PR and marketing

PR Daily

Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components. Alexa, will technology change the public relations industry? “It’s It’s already happening.”.

R.I.P. storytelling—storycrafting is where we should focus now

Agility PR Solutions

Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories. It probably explains why “brand story” has become one of the top buzzwords for marketing in 2019. After all, a brand story is supposed to […].

7 things all PR pros should do before going solo

PR Daily

Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career. This article originally ran on PR Daily in May of 2018. The PR profession is growing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Product reviews are a hot commodity—yet global brands lack ratings-boosting strategy

Agility PR Solutions

Brands and businesses want customers reviewing their products—even if they’re not all positive, reviews are now one of the most reliable third-party methods of promoting brand awareness and authenticity.

Brand 119

More Trending

Why understanding emotions is a key driver of business predictability for brands

Agility PR Solutions

Today’s brand marketing and PR can be an emotional roller coaster—at least it shouldbe, if brands are doing it right. In fact, brand communicators might need to trade in their data analysis hat for a behavior analysis hat to figure out how their customers “feel.”

How to prepare for an extreme weather crisis

PR Daily

Organizations of all kinds face disruption from extreme weather events. Here are the messages and plans you should have in place to be prepared. Anyone who works in PR knows that your day can change as fast as the weather—sunny and glorious one minute and dark and stormy the next.

Crisis 145

The industry is growing: Employment for PR pros is up 9% from 2016

Muck Rack

The industry is growing: Employment for PR pros is up 9% from 2016

Target apologizes to frustrated shoppers after checkout system failures

PR Daily

The retailer faced confusion and long lines when the vendor that operates its cash registers was unable to process payments. Disgruntled consumers shared their frustration on social media. What would your company do if its point-of-sale system crashed for several hours?

System 140

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lackluster localization prompts CMOs to re-examine agency dynamics

Agility PR Solutions

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation.

Local 78

Instagram offers feature to recover accounts from hackers

PR Daily

The social media app is answering complaints from users who have been extorted to gain back their profiles with many followers. For brand managers, this can bring a sense of relief. Instagram accounts with substantial followings can be lucrative social media properties—especially to hackers.

#MediaMonday – Christine Goodfriend

HMA Public Relations

Today’s #MediaMonday features Christine Goodfriend, assignment editor at Fox 10 Phoenix. A crucial gear behind the scenes, she has been with Fox 10 for the better […]. The post #MediaMonday – Christine Goodfriend appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Christine Goodfriend Fox 10 Fox 10 Phoenix

Landing coverage in top media outlets is simpler than you think

PR Daily

Get an inside look at what editorial gatekeepers at top publications want in your pitches. New York Magazine. Forbes.com. Most PR pros only dream about getting their brand or clients featured by these esteemed news organizations.

Health & Hygiene sector maintains healthy brand-intimacy ranking

Agility PR Solutions

The health & hygiene industry ranked eighth out of the 15 industries studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. Top intimate brands have outperformed the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past […]. The post Health & Hygiene sector maintains healthy brand-intimacy ranking appeared first on Agility PR Solutions. Public Relations trends

Study 60

Did you have your finger on the pulse of powerful storytelling?

PR Daily

The last chance to enter PR Daily’s Health Care PR and Marketing Awards is Wednesday, June 19. Share the health care campaigns and content that captivated audiences. The post Did you have your finger on the pulse of powerful storytelling? appeared first on PR Daily. Ragan Awards

Journalists on the move – Week of June 17

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Daily Beast, The: Taylor Hatmaker (@tayhatmaker) has been named Senior Technology Editor. New York Times: Adam Pasick (@Adampasick) has been appointed Editorial Director of Newsletters. NYT Parenting: Jessica […]. The post Journalists on the move – Week of June 17 appeared first on Agility PR Solutions. Media Moves

Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

Guest Post by Dan Farkas. Social video has moved from nice to necessary. Anyone reading this blog or spending any time with Shonali knows this – or will know it soon enough. It’s easy to talk about creating more content. How can we do this quickly?

How to Increase Conversions

5W PR

Your product page is the place where most of your customers make the call to either buy your product or leave your store. Unfortunately, it’s also an oft-neglected part of the sales funnel. While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to their cart, the majority of customers won’t even get that far unless you create product pages that successfully convert.

Tech Journalists in Hong Kong Share Insights with PR in Mind

The Hoffman Agency

Hong Kong continues to serve as an important media hub for Asia. With this in mind, Alessandra Tinio, an account director in our Hong Kong office, summarized a panel she attended that featured three tech journalists: Lulu Yilun Chen: Senior reporter with Bloomberg in Hong Kong, covering technology.