Mon.Jan 04, 2021

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B2B – A Whole New World

Ronn Torossian

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […]. The post B2B – A Whole New World appeared first on.

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The consumer behaviors that changed forever in 2020—and how they will impact 2021

Agility PR Solutions

It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital and spending-focused publication The New Consumer examines examining consumer behaviors […].

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Accepting the Agency Rose: My Pandemic Job Search

Culpwrit

Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career. The phrase? “It’s […]. The post Accepting the Agency Rose: My Pandemic Job Search appeared first on culpwrit.

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4 ways influencer marketing evolved in 2020

Agility PR Solutions

The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these changes has been felt across all areas of the marketing and media landscape, including influencer marketing.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at W, Variety & Hearst Magazines, Financial Planning Hires Editor in Chief

Cision

Katie Connor joins W, Lucy Kaylin promoted at Hearst Magazines, Mónica Marie Zorrilla joins Variety, and more.

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More Trending

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Marketing to Gen-N

5W PR

There have been countless articles written about how to market to boomers, millennials, Gen X, Y, and Z but Gen-N? That’s the label coined recently by Brian Solis of CMO Network to identify consumers driven to digital platforms because of the pandemic. Why should it matter? An analysis of Commerce Department data by research firm McKinsey earlier this year revealed that e-commerce for the first quarter of 2020 grew more in those three months than in the past ten years.

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How customer experience affects your brand reputation

Agility PR Solutions

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. Most brands attempt to build their reputation through marketing and advertising efforts, which are useful. But if you want to see the best brand […]. The post How customer experience affects your brand reputation appeared first on Agility PR Solutions.

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#MediaMonday – Brandon Quester

HMA Public Relations

I had the opportunity to chat with Brandon Quester a few weeks back, providing some resources and background information on a story he was developing. The Arizona Center for Investigative Reporting is an independent, nonprofit media organization dedicated to statewide accountability journalism in Arizona. Their mission is to produce, foster and promote investigative journalism through […].

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6 questions with Jessica Leigh Mattern from Meredith Corporation

Muck Rack

6 questions with Jessica Leigh Mattern from Meredith Corporation

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Trend porn

Stephen Waddington

Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

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In Memoriam: Howard J. Rubenstein

PRSay

Howard J. Rubenstein, an iconic figure who founded the New York-based PR agency that bears his name in 1954, died on Dec. 29. He was 88. Through nearly seven decades of work, his clients have represented a who’s who of civic, business and cultural life. He served as PR counsel to the New York Yankees, the Metropolitan Opera and the Archdiocese of New York, among many other organizations.