PRSay

NOVEMBER 20, 2020

“ Comprar, comprar y comprar.”. This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. According to the University of Georgia’s 2019 “ Multicultural Economy Report ,” the $1.5 trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000.

Marketing 180

Marketing Airlines Community Groups 180

Steve Barrett on PR

NOVEMBER 20, 2020

In such a polarized environment, smart communications counsel is required more than ever before – but it has to be extremely nuanced and take account of all viewpoints and stakeholders.

Communications 167

Communications Blogging 167

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

NOVEMBER 20, 2020

Deputy News Editor Amanda Nunn spoke to us about her month covering the momentous US election for 5 News, as well as offering her advice to aspiring journalists and her top pitching tips.

Pitching 120

Pitching Blogging Media 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

NOVEMBER 20, 2020

Bring your PR pros into the media pitching process earlier for greater success

Pitching 157

Pitching Media 157

HMA Public Relations

NOVEMBER 20, 2020

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.

Travel 112

Travel Journalism Communications Publicity 112

Cision

NOVEMBER 20, 2020

Melvin Backman, Madeline Leung Coleman, Emily Heller join Vulture, Anton Troianovski promoted at The Times, and more.

Report 120

Report Media Blogging 120

PR Fuel

NOVEMBER 20, 2020

Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast? Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments. More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch.

Radio 63

Radio Print Writing Consumer 63

The Hoffman Agency

NOVEMBER 20, 2020

By Shereen Masoud-Jointe, Senior Account Executive (Europe). 241 days into this musical experiment, and we’re still bringing as much energy to jamming as Day 1 — proof that music really does feed the spirit. . 127. Sincerity is Scary — the 1975. 128. Galway Girl — Ed Sheeran. 129. Happy Birthday — Tiger Hu. 130. (????) Poem — ??? (Diana Wang). 131.

Film 69

Film Energy YouTube Storytelling 69

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Practical Law Construction

NOVEMBER 20, 2020

A Part 36 offer is an important tactical weapon that can be used by either party to encourage the other side to settle a dispute. That is because a Part 36 offeror may be entitled to substantial costs benefits if successful at trial. However, in order to benefit an offeror must comply with the rules set out in CPR Part 36. This post looks at Pepperall J’s judgment in Essex County Council v UBB Waste (Essex) Ltd , where he held that if a Part 36 offer could be construed in one of two ways

Construction 59

Construction Policies Government 59

Axia PR

NOVEMBER 20, 2020

Why you should analyze every aspect of your competition. Knowing what your competitors are doing can put you ahead in your industry.

Industry 62

Industry Publicity 62

Axia PR

NOVEMBER 20, 2020

Learn which type of PR agency client you are with Susan Baier, president of Audience Audit.

Agency 62

Agency 62