Fri.Nov 20, 2020

Carve Communications’ David Barkoe on staying positive for 2021

PR Daily

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis.

Welcome Justin Liggin to the HMA Team

HMA Public Relations

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.

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How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?

Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own. When Jay-Z launched Tidal, his streaming service, he compared music to water, claiming incorrectly that water is free.

More Trending

Showcase your outstanding corporate wellbeing programs

PR Daily

Enter Ragan’s Workplace Wellness Awards by Friday, Dec. The post Showcase your outstanding corporate wellbeing programs appeared first on PR Daily. Ragan Awards

Media Moves at Vulture, Forbes & The New York Times, ‘Post Reports’ Names Executive Producer

TrendKite

Melvin Backman, Madeline Leung Coleman, Emily Heller join Vulture, Anton Troianovski promoted at The Times, and more

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.

Ten things your competitors can teach you about PR

Axia PR

Why you should analyze every aspect of your competition. Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors: public relations PR tips online public relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Cision UK In Conversation With. Amanda Nunn, Channel 5 News

TrendKite

Deputy News Editor Amanda Nunn spoke to us about her month covering the momentous US election for 5 News, as well as offering her advice to aspiring journalists and her top pitching tips

Bring your PR pros into the media pitching process earlier for greater success

Muck Rack

Bring your PR pros into the media pitching process earlier for greater success

The Growing Power of the Hispanic Market

PRSay

“ Comprar, comprar y comprar.”. This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States.

7 Factors of a Successful PR Campaign

PR Fuel

Public relations is a continuously growing industry with over 230,000 people working as public relations specialists. Why is this field so vast? Developing a successful PR campaign isn’t a simple or speedy process. It requires careful planning, research, and investments.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Today’s Most Important PR Skills – and Needed New Expertise

Glean.info Blog

Image by Gerd Altmann from Pixabay. While writing and relationship-building remain the foundations for work in public relations, PR pros have assumed new responsibilities in SEO, social media and other tasks once considered outside the domain of PR.

When is an offer to settle a Part 36 offer?

Practical Law Construction

A Part 36 offer is an important tactical weapon that can be used by either party to encourage the other side to settle a dispute. That is because a Part 36 offeror may be entitled to substantial costs benefits if successful at trial.

HA Jamz Brings Out the Fangirls

The Hoffman Agency

By Shereen Masoud-Jointe, Senior Account Executive (Europe). 241 days into this musical experiment, and we’re still bringing as much energy to jamming as Day 1 — proof that music really does feed the spirit. . Sincerity is Scary — the 1975. Galway Girl — Ed Sheeran. Happy Birthday — Tiger Hu.

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