Thu.Oct 19, 2017

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7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. Plan the timeline down to the last detail.

Pitching 185
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How to Use a Thought Leadership Strategy for Your CEO

Stern + Associates

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. Just peruse this list of Forbes 100 Greatest Living Business Minds. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group.

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Trending Sources

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The robots have arrived in ethics

PR in High Definition

Until mid-September 2017, Facebook allowed ad buyers to target users who were interested in, or who had interacted with anti-Semitic content [1]. The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users.

Ethics 67
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PR Tips for Building Your OB/GYN Practice

Mora Communications

Apart from your expertise and skill as a physician, what is the most important component to building your OB/GYN practice? Many physicians would answer that question with an enthusiastic nod to their staff or to their patients and they would be right. Without your staff–your practice could not run and without your patients there would be no practice.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Five C’s Of Communications For The Future Of Work (DisruptHR)

Stern + Associates

Our Senior Vice President, Joan Bosisio, presented at DisruptHR Northern New Jersey’s inaugural meetup to discuss communication in the age of the machine. The future of work brings many challenges, The post The Five C’s Of Communications For The Future Of Work (DisruptHR) appeared first on Stern Strategy Group.

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PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Stern + Associates

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketing” seminar to discuss how to get results for your company or organization with great storytelling. Some. The post PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST] appeared first on Stern Strategy Group.

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Tool of the month: The right light

PR in High Definition

Winter is coming, the days are getting darker earlier and that can make us feel a little miserable at times. It can hit people hard, with some suffering from Seasonal Affective Disorder (SAD), which impacts concentration, personal effectiveness and energy levels. Not good for our wellbeing, and not good for business. Natural light is always the best answer.

Tools 48
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ASU PRSSA: What I learned at National Conference

HMA Public Relations

HMA was pleased to sponsor the ASU PRSSA chapter’s representatives at the international conference, including Taylor Bishop, shares her perspective here. [Click below for more]. The post ASU PRSSA: What I learned at National Conference appeared first on HMA Public Relations.

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Communicate to your company with charisma

PR in High Definition

So, let’s set the scene here… maybe you’re a start-up or maybe you’re wanting to change your brand’s vision or company image? You need to communicate how amazing your company is with long words that sound super smart and exciting when stringed together. Well, the Corporate Gibberish Generator might help you there. Mainly geared towards technology companies, the Corporate Gibberish Generator is very simple.

Company 48
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create a Keyword Library for Your Brand

Cision

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release.

Brand 208
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Common sense PR checklist: how to ensure you don’t miss the mark

PR in High Definition

Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. These might seem like two very different topics to bring up in one sentence, but the combination did come up recently when Facebook’s Mark Zuckerberg decided to take viewers on an Oculus VR journey through the damage in Puerto Rico to show what Oculus VR can do.

How To 69
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How to Create a Keyword Library for Your Brand

Beyond PR

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release.

Brand 55