Agility PR Solutions

MAY 3, 2020

The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has become the new normal. As a result, brands are struggling to communicate during […].

Creativity 137

Creativity Crisis Brand Branding 137

Mindful Marketing

MAY 3, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence People are missing out on many favorite activities because of the pandemic, but not being able to eat in a restaurant or go to the movies are small sacrifices compared to the major life events some have been forced to forgo: weddings, honeymoons, graduations. Some caring companies have stepped in to ease the pain, but could their efforts actually be causing more harm?

Education 66

Education Sports Consumer Facebook 66

Agility PR Solutions

MAY 3, 2020

According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data collected on brands, competition, and consumers. It’s fatal in today’s marketplace for brands to operate in silos […].

Marketing 86

Marketing Data Consumer Brand 86

Agility PR Solutions

MAY 3, 2020

Just as retail and customer-facing industries are suffering through the COVID-19 crisis, B2B organizations are struggling to adapt to changes in how they connect with customers. New research from digital experience firm Episerver finds that more than half (54 percent) of leaders in IT, marketing and ecommerce roles define their company’s customer relationships as strained, […].

B2B 86

B2B Crisis Brand Branding 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 3, 2020

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media 19th, The: Amanda Becker (@AmandaBecker) has been appointed Washington correspondent. Business and Commerce Bloomberg: Greg Sullivan (@gssullivan) is taking up a new role, running the breaking news team […].

Twitter 78

Twitter Industry Media 78