Fri.Jan 10, 2020

What’s the difference between social media reach, reactions, and clicks?

Axia PR

Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers.

Products at CES for Every Room in your Home

5W PR

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies.

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Bad business writing isn’t just annoying -- it’s expensive

Muck Rack

Bad business writing isn’t just annoying -- it’s expensive

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Also: Remembering Harold Burson, Booking.com welcomes 2020 in style, H-E-B crowned as consumers’ top grocer, and more. Good morning, PR pros: Booking.com is helping people achieve their New Year’s resolutions with 20 themed ”Resolution Suites ” in New York City.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

Cision

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

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Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

TrendKite

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

Formulating a comprehensive stand on thermal coal and oil sands

PR Daily

The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer.

Wax figures of the Duke and Duchess of Sussex have been swiftly removed from the Royal Family set at Madame Tussauds just hours after the couple announced they would be stepping back as senior royals.

Mark My Words

The Standard A series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: “It does feel like a royal couple in exile”. Read full article here: [link]. Mark Comments

The Biggest Consumer Trends for 2020

5W PR

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Prince Harry and Meghan ‘ignored Queen’s instruction not to go public with ‘stepping back’ announcement’

Mark My Words

The Telegraph A series of commentators have strongly criticised the Sussexes decision. Public relations and crisis consultant Mark Borkowski said: “It does feel like a royal couple in exile” Read full article here: [link]. Mark Comments

New Words For 2020

HMA Public Relations

Are you ready to expand your vocabulary? Read more from Scott Hanson as he shares the colloquial meanings to some of the most popular buzzwords this past year! The post New Words For 2020 appeared first on HMA Public Relations. PR and HMA PR new meaning Scott Hanson words

“Harry and Meghan want heel lickers around them, not real journalists”

Mark My Words

AD The British public relations guru and writer Mark Borkowski (61) believes that only a small part of the British public will understand the decision of Harry and Meghan to distance themselves from the British royal family. “The majority will regard this as selfish behavior by someone cherished by the establishment,” says Borkowski by phone from Thailand. Read full article here: [link]. Mark Comments

You *Can* Take Amazing Photos on Your Smartphone

Konnect Agency

It’s 2020, and the built-in cameras on our phones are now exceptionally good. Gone are the days of flip phones and blurry images.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Get Famous Friday PR Tip: How to Use Hollywood to Get PR

PR for Anyone

Hey everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Hollywood! From January to March, it’s Award Season.

[Case Study] How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Onclusive

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media.