Fri.Jan 10, 2020

What’s the difference between social media reach, reactions, and clicks?

Axia PR

Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers. Your ROI from social media comes from generating new customers based on your social pages. These measurements reveal the initial steps followers take as they interact with your brand.

Products at CES for Every Room in your Home


Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies. With so much to see and take in, we’ve rounded up some products on display at the showcase for every room in your house. Front of the House. Online shopping is at an all-time high, and so are delivery thefts.


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Bad business writing isn’t just annoying -- it’s expensive

Muck Rack

Bad business writing isn’t just annoying -- it’s expensive

Study: 53% of workers got a job in a new industry after firing

PR Daily

Getting canned is never fun, but new research shows the surprising upsides of being ‘downsized,’ including a higher salary and position. Getting fired creates a pivotal moment in your career. A pink slip can certainly send you sideways, but fresh research from ResumeLab reveals that getting the boot can reboot your career in wonderful, unforeseen ways. Let’s consider how workers navigate the fallout of a firing.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands


Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

More Trending

Wax figures of the Duke and Duchess of Sussex have been swiftly removed from the Royal Family set at Madame Tussauds just hours after the couple announced they would be stepping back as senior royals.

Mark My Words

The Standard A series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: “It does feel like a royal couple in exile”. Read full article here: [link]. Mark Comments

Formulating a comprehensive stand on thermal coal and oil sands

PR Daily

The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer. At Axis we believe that climate-risk mitigation—the risks associated with climate change—is central to both the future of our business and to the quality of life on our planet.

Prince Harry and Meghan ‘ignored Queen’s instruction not to go public with ‘stepping back’ announcement’

Mark My Words

The Telegraph A series of commentators have strongly criticised the Sussexes decision. Public relations and crisis consultant Mark Borkowski said: “It does feel like a royal couple in exile” Read full article here: [link]. Mark Comments

New Words For 2020

HMA Public Relations

Are you ready to expand your vocabulary? Read more from Scott Hanson as he shares the colloquial meanings to some of the most popular buzzwords this past year! The post New Words For 2020 appeared first on HMA Public Relations. PR and HMA PR new meaning Scott Hanson words

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

“Harry and Meghan want heel lickers around them, not real journalists”

Mark My Words

AD The British public relations guru and writer Mark Borkowski (61) believes that only a small part of the British public will understand the decision of Harry and Meghan to distance themselves from the British royal family. “The majority will regard this as selfish behavior by someone cherished by the establishment,” says Borkowski by phone from Thailand. Read full article here: [link]. Mark Comments

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands


Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

The Biggest Consumer Trends for 2020


For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. Some large brands and corporations struggle with these changes and find themselves working overtime to keep up with what consumers want and expect from them, but a handful of others seem to be ahead of the game in identifying what consumers want.

Get Famous Friday PR Tip: How to Use Hollywood to Get PR

PR for Anyone

Hey everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Hollywood! From January to March, it’s Award Season. What can you do to tie your business into all these amazing movies and actors and actresses and the awards programs themselves? Maybe you are a nutritionist […]. Update

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

You *Can* Take Amazing Photos on Your Smartphone

Konnect Agency

It’s 2020, and the built-in cameras on our phones are now exceptionally good. Gone are the days of flip phones and blurry images. With technology like portrait mode, low-light image capture, and the best lenses to date, phones these days really are a photographer’s best, or at least handiest, friend. Working in content marketing as a photographer and designer, I’ve been watching in amazement as the camera quality on our phones has rapidly risen over the years.

[Case Study] How Overstock Uses Paid & Earned Media To Drive Brand Engagement


Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media.