Fri.Jan 10, 2020

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What’s the difference between social media reach, reactions, and clicks?

Axia PR

Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers. Your ROI from social media comes from generating new customers based on your social pages. These measurements reveal the initial steps followers take as they interact with your brand.

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Products at CES for Every Room in your Home

5W PR

Known as the global stage for innovation, CES is an annual gathering of the consumer electronics industry. The event features over 250 conference sessions, as well as a showcase with more than 4,500 exhibiting companies. With so much to see and take in, we’ve rounded up some products on display at the showcase for every room in your house. Front of the House.

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Bad business writing isn’t just annoying -- it’s expensive

Muck Rack

Bad business writing isn’t just annoying -- it’s expensive

Writing 191
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Get Famous Friday PR Tip: How to Use Hollywood to Get PR

PR for Anyone

Hey everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about Hollywood! From January to March, it’s Award Season. What can you do to tie your business into all these amazing movies and actors and actresses and the awards programs themselves? Maybe you are a nutritionist […].

How To 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Goodbye to a PR legend

Steve Barrett on PR

Harold Burson's contribution to the PR industry was immeasurable in so many ways, but most of all he was a genuinely nice person and a great mentor who inspired thousands of PR pros around the world.

Industry 141

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The Biggest Consumer Trends for 2020

5W PR

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. Some large brands and corporations struggle with these changes and find themselves working overtime to keep up with what consumers want and expect from them, but a handful of others seem to be ahead of the game in identifying what consumers want.

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You *Can* Take Amazing Photos on Your Smartphone

Konnect Agency

It’s 2020, and the built-in cameras on our phones are now exceptionally good. Gone are the days of flip phones and blurry images. With technology like portrait mode, low-light image capture, and the best lenses to date, phones these days really are a photographer’s best, or at least handiest, friend. Working in content marketing as a photographer and designer, I’ve been watching in amazement as the camera quality on our phones has rapidly risen over the years.

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Wax figures of the Duke and Duchess of Sussex have been swiftly removed from the Royal Family set at Madame Tussauds just hours after the couple announced they would be stepping back as senior royals.

Mark My Words

The Standard A series of commentators have strongly criticised their decision with public relations and crisis consultant Mark Borkowski saying about the Sussexes: “It does feel like a royal couple in exile”. Read full article here: [link].

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New Words For 2020

HMA Public Relations

Are you ready to expand your vocabulary? Read more from Scott Hanson as he shares the colloquial meanings to some of the most popular buzzwords this past year! The post New Words For 2020 appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prince Harry and Meghan ‘ignored Queen’s instruction not to go public with ‘stepping back’ announcement’

Mark My Words

The Telegraph A series of commentators have strongly criticised the Sussexes decision. Public relations and crisis consultant Mark Borkowski said: “It does feel like a royal couple in exile” Read full article here: [link].

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[Case Study] How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Onclusive

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media.

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“Harry and Meghan want heel lickers around them, not real journalists”

Mark My Words

AD The British public relations guru and writer Mark Borkowski (61) believes that only a small part of the British public will understand the decision of Harry and Meghan to distance themselves from the British royal family. “The majority will regard this as selfish behavior by someone cherished by the establishment,” says Borkowski by phone from Thailand.