Ronn Torossian
JUNE 24, 2018
They say it’s not “what you know,” it’s “who you know.” That idiom has some legs, but this isn’t an “either / or” world. If you want to be successful, especially in any form of communication, you need to know what you’re doing, and you need to know who wants what you offer. That basic fact will not change, no matter what kind of media we have and who is running it.
Critical Mention
JUNE 24, 2018
There is no prescriptive formula for becoming a PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer.
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Karen Freberg
JUNE 24, 2018
Adobe is one of my favorite brands hands down. No question at all about this – it’s not just the great resources and software programs they offer, but it’s the people. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home!
Critical Mention
JUNE 24, 2018
With all of the fake news in our feeds recently, it’s becoming increasingly difficult to discern between a real and phony story. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well. So, as a PR pro, how do you even begin to combat this phenomenon? We’re here to provide you solutions and guidelines, preparing you to respond at a moment’s notice to any threat fake news poses to your company.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
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