Ronn Torossian
OCTOBER 31, 2019
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves. In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on.
Axia PR
OCTOBER 31, 2019
Here's how to approach a PR firm and create a long-lasting, beneficial partnership. Many companies would benefit from a real-life example of how to properly engage a PR firm. Most companies try to approach hiring a PR agency (or any creative or professional services firm) the same way they buy office supplies: in bulk. This technique gets a company a commodity PR agency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ronn Torossian
OCTOBER 31, 2019
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves. In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on.
PRSay
OCTOBER 31, 2019
As I skimmed CNN recently I discovered that Fat Bear Week is a thing. Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Beyond the fun of bear-gazing, I gained some valuable insight into the evolving standards of newsworthiness. Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Proactive Report
OCTOBER 31, 2019
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament – social media is a waste of time and it doesn’t do anything for my business.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
OCTOBER 31, 2019
Not Microsoft’s Satya Nadella. Not General Motors’ Mary Barra (who has 1.2M LinkedIn followers, btw). Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. And I’m not sure it’s close. Want proof?
Agility PR Solutions
OCTOBER 31, 2019
Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of a mid-sized […]. The post Re-energizing client relationships—9 steps to success appeared first on Agility PR Solutions.
Mark My Words
OCTOBER 31, 2019
. Dennis Muilenburg, CEO of Boeing, appeared before the US Congress yesterday in a performance that had the stench of overzealous media training. In an attempt to appear sad-eyed and apologetic, he ended up looking like he was stuck on death row without the reward of a last meal. Conservatively suited and booted, Muilenburg was contrite yet embarrassingly underprepared on the actual, important detail surrounding the fatal 737 Max crashes – and bereft of authentic integrity.
Agility PR Solutions
OCTOBER 31, 2019
Six Sigma is a quality control methodology that has taken the management world by storm. Since its conception in 1986 by Motorola, it has spread like wildfire due to its cycle-time improvements and reduction of defective processes. In the manufacturing world, this translates to reducing mistakes down to 3.4 errors in every million processes. Its […].
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR News
OCTOBER 31, 2019
JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in what has widely been regarded as a free fall over the past couple of months. This past June, the company’s own city of San Francisco announced a ban on sale and use of e-cigarette… Continued.
Agility PR Solutions
OCTOBER 31, 2019
Nothing adds authenticity to your brand like the voice of actual customers talking about all the good things (and yes, sometimes a few not-so-good things) your product or service does for them. But collecting reviews remains a key challenge for many businesses because of the resources needed and the proliferation of “fake” reviews that cast […].
5W PR
OCTOBER 31, 2019
. Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Now, accountability is front and center, which has necessitated a shift in public relations practice. . Many brands go through the struggle of finding the right “human touch” for their channels.
HMA Public Relations
OCTOBER 31, 2019
Happy Halloween from HMA! Before tonight's trick-or-treating, get in the spooky spirit by reading about some of the most haunted spots in the Valley. The post Have a Spooky Halloween! appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Karwoski & Courage
OCTOBER 31, 2019
Nothing lasts forever, as the owners of Forever 21 are finding out. The once darling of retail, offering what was basically an updated version of The Limited’s strategy of trend forward fashion at low prices, has filed for bankruptcy. The closely held, private company is run by the Chang family, which immigrated to the U.S. […].
Deirdre Breakenridge
OCTOBER 31, 2019
A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small organization with limited resources produce quality images? This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00.
Expert insights. Personalized for you.
150 
Let's personalize your content