Wed.Jan 25, 2023

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Renée Warren on Delivering and Proving PR Value

Flack's Revenge

As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ).

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The year of customer experience: 6 B2B trends we’ll see in 2023 as CX becomes priority one

Agility PR Solutions

Customer experience has become more important than virtually any other success metric for all business and consumer sectors in the post-pandemic age—many buyers say they are willing to pay more for products and services that have better CX, and most are certainly willing to jettison any notion of brand loyalty. According to new survey research […] The post The year of customer experience: 6 B2B trends we’ll see in 2023 as CX becomes priority one appeared first on Agility PR Solutions.

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Building Safety Act 2022: changing the rules on the landlord and tenant relationship, Part 2 – qualifying lease certificates

Practical Law Construction

In a previous blog , I explored one aspect of the statutory reallocation of risk for the costs of works to remedy building safety issues in the Building Safety Act 2022 (BSA 2022). The focus of that blog was the new landlord’s certificate, designed as a tool for the landlord to communicate with leaseholders as to whether it is “responsible” for defects, or whether it meets the “contribution condition” in the BSA 2022.

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9 smart PR tips every school should incorporate

Agility PR Solutions

As a school, it is essential to have a solid public relations strategy in place to effectively communicate with your stakeholders and promote your school’s mission and values. PR helps to build and maintain a positive reputation in the community. Every school administrator should familiarize themselves with the following PR tips. 1. Utilize social media […] The post 9 smart PR tips every school should incorporate appeared first on Agility PR Solutions.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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When Brand Narratives Go Negative – And How to Know If an Exclusionary Strategy Is Right for Your Business 

Shift Communications

By Reva Seth, Sr. Advisor On January 1, as many started the year with the commitment to better health, luxury fitness club Equinox kicked off their high profile and controversial “ We don’t speak January ” campaign. They posted a message on their website saying they would not accept any new memberships because “…life doesn’t start at the beginning of the year.

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How to Adapt Content to Rank in Voice Search Results

Contently - Strategy

Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs.

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What is observability—and how is it connected to marketing?

Agility PR Solutions

Observability is the practice of monitoring your system in a manner where you can detect and diagnose issues as they happen. This means having visibility into all aspects of the system in order to identify issues and correct them in near-real-time. Marketing teams can use observability to detect issues with campaigns, track customer engagement, and […] The post What is observability—and how is it connected to marketing?

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Prohibition wins jammy new PR brief


Prohibition is thrilled to announce it has been appointed by The UK’s largest independent online cake retailer to handle its PR. We will provide retained PR support, targeting B2C and B2B opportunities for the retailer. , based in Holt, Norfolk, hand-makes its cakes and brownies using quality, local ingredients. The brand provides next day delivery anywhere in the UK, offering a huge range of free-from products without compromising on taste, to include gluten free, dair

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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways

HMA Public Relations

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.