Thu.May 05, 2022

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4 keys to conducting a better social media audit

Communications Conversations

Over the last 13-plus years as a social media consultant, I’ve probably conducted 50+ social media audits. Some of them have been pretty small in scope–and some of them have been complete monsters. And over that time, I’ve picked up some valuable lessons about how to conduct these audits. After all, it’s not like there’s a playbook you can follow to complete these things!

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How To Kill It As A PR Assistant

ImPRessions - Crenshaw Communications

Guest post by PR Assistant, Chanel Roopchand. As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. There was also the shift to working from home. This was a huge and important adjustment because my prior jobs have been in-person.

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Parenting and Public Relations

Ronn Torossian

These days, most parents grew up with computers or even mobile devices, which means they’re a lot more likely to get their information online instead of by reading magazines or books. These younger parents are different from their older counterparts simply because technology became a crucial element of their daily lives, and companies that don’t […].

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AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite

Agility PR Solutions

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […]. The post AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite appeared first on Agility PR Solutions.

Ethics 212
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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News Release vs. Press Release: What Are the Differences?

PR Fuel

News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy. At eReleases, our goal is to help businesses of all sizes thrive in their respective industries.

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Creativity Is Just Half of the Equation

HMA Public Relations

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

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PR in time of war: How energy communications became part of the Ukrainian war effort

Agility PR Solutions

Energy 154
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What’s Keeping Leaders Up at Night?

Buchanan PR

Local Executives Have One Thing on Their Minds. I attended a CEO Roundtable this morning featuring a panel of business leaders talking about “The Top 10 Things Keeping the C-Suite Up at Night.” Hosted by talent acquisition firm The O’Connor Group , the event’s four panelists were: Brian Begley, CFA, Principal, PhiCap Advisors. Jennifer Dempsey Fox, President, Bryn Mawr Trust Wealth Management.

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What’s so Funny about Peace, Hype and Understanding?

Flack's Revenge

Hype has been getting a bad name recently. Trump was under legal scrutiny in NY for variously overhyping or underhyping his assets (depending on the situation). Burger King got sued for inflating their burgers in ads. And many in the Silicon Valley and tech startup worlds no doubt winced about the guilty verdicts in the Elizabeth Holmes trial a few months ago.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.