Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong.

How To 284

How To Instagram Mobile Video 284

Axia PR

NOVEMBER 22, 2017

Someone has invited you to join the Forbes Agency Council and you’re very flattered. Your immediate thought is that you should promote this honor and leverage your achievement to the hilt. However, let’s take a deeper look. Is it really an honor? Or, is it just another paid membership?

Agency 48

Agency Publicity 48

HMA Public Relations

NOVEMBER 22, 2017

Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were […]. The post The Public Relations of 40 appeared first on HMA Public Relations.

Publicity 47

Publicity Course 47

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea.

Pitching 136

Pitching Print Survey Local 136

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.