Tue.Jul 02, 2019

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A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019.

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The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace. To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. Moderated by Kelly Wallace , Managing Director at TrailRunner International, the panel session on machine-assisted journalism featured Francesco Marconi , R&am

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New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?, prepared for the Cannes Lions International Festival of Creativity, reveals that brand trust (81 percent) is a deal breaker or a deciding […]. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.

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Why do social media marketers continue to invest in organic reach?

Communications Conversations

Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats. Print circulation has dwindled and audiences have fragmented across a near-infinite number of digital content […].

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Under the influence—80+ influencer marketing statistics

Agility PR Solutions

While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, athletes, and musicians could earn a pretty penny by promoting products and services. At the time, this was the most effective way to reach and influence a broad audience. But not […]. The post Under the influence—80+ influencer marketing statistics appeared first on Agility PR Solutions.

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Let Freedom Ring! Celebrating Solo PR Pros

Solo PR Pro

This week as we pause to celebrate Independence Day in the United States, solo PR Pros shared what independence means to them. Read their thoughtful, fun and inspiring answers below. “Being able to make the decisions and be responsible for the outcome — whether good or bad!” Shirley Johnson stage1pr.com. Having the dream – I'm a wife, mother to six-year-old twins and a small business owner.

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Boris Johnson looks more like Katie Price than a statesman in ‘staged’ loved-up pictures

Mark My Words

The Mirror. Wannabe Tory leader branded a hypocrite for showing private life while ducking debate. It doesn’t take a PR expert to tell you that this won’t play well. The British public will judge and they are not easily fooled. Whoever has done this has been influenced by less Alastair Campbell, more Katie Price , although it does feel like an episode of political satire The Thick of It.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. If you work for a vendor, there’s a couple notes and links at the bottom just for you. Here we go…. 1) Business Wire partners with investor relations tech company Q4.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Here my thoughts on woke-washing; acting to appear more acceptable to socially conscious consumers. Outing cynical b t.

Mark My Words

The Guardian. “Mark Borkowski, a branding expert, said: “There’s nothing wrong with having a purpose and a drive, but it has to run through every element of your brand. “The younger generation are much more aware that they’re being marketed to. Every brand wants that immediate idea that’s going to lift them above the noise, but the messaging and authenticity – really making a change – isn’t easily achieved in the blink of an eye.

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Clients up for 7 awards

Engage PR

Awards entries produced by Engage on behalf of clients have been shortlisted at prestigious business gatherings. One client has been name a finalist in five categories at two UK award events in London, while another client, an oil and gas engineering business, has been shortlisted for two regional awards. Engage clients have been shortlisted more than 100 times at business awards and won on over 50 occasions.

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Meghan Markle’s royal advisers made ‘HUGE MISTAKE’ with family drama – ‘the Meghan show!’

Mark My Words

The Express. MEGHAN MARKLE’S Palace insiders made a “huge mistake” in the way in which they handled the backlash from the Duchess of Sussex’s family, PR guru Mark Borkowski has said. Meghan Markle’s father Thomas was due to attend the Royal Wedding in May last year but it was revealed just days before that he had been hit with a heart problem and was too ill to make the trip.

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Announcing our 2020 tracker with Axios

NewsWhip

[…]. The post Announcing our 2020 tracker with Axios appeared first on NewsWhip.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Just because you can doesn’t mean you should (again)

HMA Public Relations

Photos create powerful reactions. In today's newsroom, judgement calls are made every day on sharing images. Just because you can doesn't mean you should. The post Just because you can doesn’t mean you should (again) appeared first on HMA Public Relations.

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4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. In fact, for most brands, it’s surprisingly hard to be hip. But, when getting eyes on your content matters, you can’t lose out because of one ill-timed tweet or outdated meme. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard.

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