Tue.Jul 02, 2019

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.

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The Impact of AI, Automation, and Technology on News Gathering

Business Wire

The use of artificial intelligence in the news industry is growing at an increasing pace.

Words and phrases PR spokespeople should avoid

PR Daily

Filler words, misused modifiers and meaningless jargon can ruin your chance to speak directly to your audience. Make sure your vocabulary is free of these media relations stumbling blocks. Everyone appears to be ‘humbled”—but most people are misusing the word.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply. As more publications cater to the rise of digital content and social media, so should PR pros.

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More Trending

3 takeaways from Cannes Lions any PR or marketing pro can apply

PR Daily

If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again. Winners and presentations from Cannes Lions continue to make headlines as brand managers continue to sift through lessons learned.

5 seriously easy ways to build stronger relationships with journalists

Muck Rack

5 seriously easy ways to build stronger relationships with journalists

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4 easy steps for being a great podcast guest

PR Daily

As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Here’s how to ace your opportunity. More than 50 percent of the U.S. population have listened to a podcast, according to a recent survey.

4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. In fact, for most brands, it’s surprisingly hard to be hip. But, when getting eyes on your content matters, you can’t lose out because of one ill-timed tweet or outdated meme.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 approaches to marketing measurement

PR Daily

Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts. Metrics, metrics, metrics.

Under the influence—80+ influencer marketing statistics

Agility PR Solutions

While influencer marketing isn’t exactly a modern invention, it has certainly reached new heights over the past decade. Back in the day, movie stars, athletes, and musicians could earn a pretty penny by promoting products and services.

Why social media leaders are headed to this one-of-a-kind summit this fall

PR Daily

Join your peers in La Jolla, California for two days of confidential discussions and idea sharing. It’s not easy running a social media team. Best practices are constantly changing. Other departments don’t understand the challenges of your job. Organization leaders don’t prioritize your budget needs.

Let Freedom Ring! Celebrating Solo PR Pros

Solo PR Pro

This week as we pause to celebrate Independence Day in the United States, solo PR Pros shared what independence means to them. Read their thoughtful, fun and inspiring answers below. “Being able to make the decisions and be responsible for the outcome — whether good or bad!”

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team. Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5.

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Why do social media marketers continue to invest in organic reach?

Communications Conversations

Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising.

Infographic: How AI advances have affected email tactics

PR Daily

Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns. How is artificial intelligence (AI) affecting PR? The tools in the communicator’s toolbox are getting more sophisticated all the time.

Announcing our 2020 tracker with Axios

NewsWhip

[…]. The post Announcing our 2020 tracker with Axios appeared first on NewsWhip. Digital Journalism 2020 election election 2020 election tracker politics

Did you champion an underfunded cause or organization?

PR Daily

PR Daily’s Nonprofit PR Awards recognizes the best nonprofit campaigns, partnerships and creative PR content. Get started on your submission now. The post Did you champion an underfunded cause or organization? appeared first on PR Daily. PR Daily Awards

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days.

25 ways to earn recognition for your nonprofit PR prowess

PR Daily

PR Daily’s Nonprofit Awards showcases the impressive communicators, teams and agencies who didn’t let a small budget hold them back from achieving huge success. You championed the underdog.

Just because you can doesn’t mean you should (again)

HMA Public Relations

Photos create powerful reactions. In today's newsroom, judgement calls are made every day on sharing images. Just because you can doesn't mean you should. The post Just because you can doesn’t mean you should (again) appeared first on HMA Public Relations. Featured Abbie S.

Boris Johnson looks more like Katie Price than a statesman in ‘staged’ loved-up pictures

Mark My Words

The Mirror. Wannabe Tory leader branded a hypocrite for showing private life while ducking debate. It doesn’t take a PR expert to tell you that this won’t play well. The British public will judge and they are not easily fooled. Whoever has done this has been influenced by less Alastair Campbell, more Katie Price , although it does feel like an episode of political satire The Thick of It. I think it’s straight out of the school of gauche PR.

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Clients up for 7 awards

Engage PR

Awards entries produced by Engage on behalf of clients have been shortlisted at prestigious business gatherings. One client has been name a finalist in five categories at two UK award events in London, while another client, an oil and gas engineering business, has been shortlisted for two regional awards. Engage clients have been shortlisted more than 100 times at business awards and won on over 50 occasions.

Here my thoughts on woke-washing; acting to appear more acceptable to socially conscious consumers. Outing cynical b t.

Mark My Words

The Guardian. “Mark Borkowski, a branding expert, said: “There’s nothing wrong with having a purpose and a drive, but it has to run through every element of your brand. The younger generation are much more aware that they’re being marketed to. Every brand wants that immediate idea that’s going to lift them above the noise, but the messaging and authenticity – really making a change – isn’t easily achieved in the blink of an eye. We all end up even more cynical.”.

Meghan Markle’s royal advisers made ‘HUGE MISTAKE’ with family drama – ‘the Meghan show!’

Mark My Words

The Express. MEGHAN MARKLE’S Palace insiders made a “huge mistake” in the way in which they handled the backlash from the Duchess of Sussex’s family, PR guru Mark Borkowski has said. Meghan Markle’s father Thomas was due to attend the Royal Wedding in May last year but it was revealed just days before that he had been hit with a heart problem and was too ill to make the trip.

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