Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listeni

Analysis 370

Analysis Corporate Reputation Measurement 370

The Resolution Blog

NOVEMBER 3, 2021

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website? A CPM of $80 means that […]. The post Putting a $ value on the efficiency of your PR work.

Advertising 296

Advertising Advertising Blogging 296

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

NOVEMBER 3, 2021

Press releases that focused on ESG stood out from the crowd this month.

Blogging 296

Blogging 296

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 3, 2021

Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a robust hybrid events platform is necessary to yield financial dividends. According to the […].

Financial 192

Financial Survey Marketing Publicity 192

Agility PR Solutions

NOVEMBER 3, 2021

Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to learn about SEO. An effective SEO strategy can […]. The post 3 ways an SEO strategy can strengthen your PR efforts appeared first on Agility PR Solutions.

SEO 163

SEO Strategy Publicity 163

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). You don’t need to hire a big fancy PR firm.

Real Estate 130

Real Estate Publicity Television Local 130

Agility PR Solutions

NOVEMBER 3, 2021

The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the most creative leaders and communicators. Innovation drives the future—and if the […].

Brand 155

Brand Branding Creativity Consumer 155

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. That threat continued to increase during February and March. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospital

Corporate 113

Corporate Communications Government Crisis 113

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing , however, the parameters are often less clear.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Practical Law Construction

NOVEMBER 3, 2021

“Quick and dirty” is not a phrase that we usually associate with dispute resolution. However, as many construction practitioners will know, adjudication provides an exception. Speed has its benefits but it rarely makes things simple. As our colleague, Ravinder, explained in her blog , adjudication is not always a straightforward process.

Construction 108

Construction Blogging 108

NewsWhip

NOVEMBER 3, 2021

We’re most of the way through the year now, and we decided it’s about time to start getting retrospective as we plan for 2022. With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Here’s what we learned. Key takeaways from the top brand stories. There still is faith in humanity.

Brand 88

Brand Branding Healthcare Report 88

Presspage

NOVEMBER 3, 2021

The investment comes at a time of vast opportunity and growth for Presspage. As communications teams face an increasingly complex multi-stakeholder world, Presspage helps maintain accuracy, consistency, and velocity. The communications technology platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands.

Software 78

Software Corporate Reputation Creativity 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

NOVEMBER 3, 2021

Are you using keywords, or are you stuffing keywords in your content? Learn the difference here with Axia’s experts. A lot of top-ranked webpages have keywords stuffed egregiously throughout the content. However, when your content isn't credible enough to entice the end user, there's no point in getting ranked on SERPs (Search Engine Ranking Pages).

Engineering 62

Engineering Web Media Publicity 62

Presspage

NOVEMBER 3, 2021

The investment comes at a time of vast opportunity and growth for PressPage. As communications teams face an increasingly complex multi-stakeholder world, PressPage helps maintain accuracy, consistency, and velocity. The CommsTech platform is designed to provide seamlessly integrated solutions that allow communications professionals to concentrate on what they do best: manage the reputation of their brands.

Software 78

Software Corporate Reputation Creativity 78

Axia PR

NOVEMBER 3, 2021

Reporters write and report on stories about people and companies every day. While most articles are neutral, some articles portray an individual or company positively, and some cast the company and/or its executives in a negative light. When a negative article surfaces, at what point might you decide to file a lawsuit against a news outlet or reporter?

Writing 62

Writing Company Journalism Report 62

Karen Freberg

NOVEMBER 3, 2021

As Britney says – “OOPS! I did it again!” This time, it’s another project I’ve been working on for the past year. Yes, I know what you are thinking. Is it a new book? Yes. However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding!

Conference 64

Conference Education Banking Brand 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

NOVEMBER 3, 2021

Getting feedback from your clients and employees is very important. Surveys are one easy way to collect this information. Learn more!

Survey 73

Survey Employee 73

Muck Rack

NOVEMBER 3, 2021

The top 10 fashion journalists in 2021

Fashion 99

Fashion 99