Machine learning and neural networks offer huge potential for PR pros to learn about their audiences and respond decisively. However, humans are still needed to guide these systems. Artificial Intelligence represents a revolution for public relations. MORE

CEWE Life in Colour Campaign. Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers. MORE

Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon. Compelling content can deliver meaningful business results for any company, in any industry—but some may have to work a bit harder to arouse interest. Certain industries, topics or products are naturally fresh, flashy or alluring, but what about annuities? How can you make tax returns or estate planning sexy? MORE

PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry. PR Council President Kim Sample conducts insightful interviews with agency heads, beginning with recently elected PR Council board chair Gail Heimann, who sets the […]. Advice from a Pro Day in the Life Future Leaders Culpwrit Kim Sample PR Council PR podcast MORE

PR Daily’s Nonprofit PR Awards recognizes the best nonprofit campaigns, partnerships and creative PR content. Get started on your submission now. The post Did you champion an underfunded cause or organization? appeared first on PR Daily. PR Daily Awards MORE

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. It needs to be simple, easy-to-read and quickly understood by the reader. The headline is critically important. It must immediately engage a journalist enough to want to read on. If it doesn’t, your story could end up in the bin. At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. MORE

[…]. The post What were the most engaged stories for Pride 2019? appeared first on NewsWhip. Communications & PR Digital Journalism MORE

Cue eyerolls from my colleagues when I start talking about Mark Ritson again…. Mark Ritson is one of the world’s leading authorities on marketing. For me, he’s singularly influenced the way I view the whole industry. I mean, the man’s a genius — an adjunct professor in marketing at Melbourne Business School for the past 15 years, a PhD in marketing from Lancaster University, and a couple of decades’ worth of consultancy experience with some of the world’s biggest brands. MORE

The Sun. Borkowski, a public relations consultant, said the decision to keep the press and public out of the celebration was all part of their carefully planned media strategy. Unlike the christenings of Kate Middleton and Prince William’s three children, Harry and Meghan are excluding the cameras, and will only release only a few select photographs. MORE