Muck Rack

JULY 26, 2018

It’s time to ditch AVE: Here’s why it doesn’t work for modern PR

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Ronn Torossian

JULY 26, 2018

In the modern 21st century Space Race, there is a clear leader. SpaceX has captured the imagination of the public like nothing since the early days of the shuttle program, when people stopped their day to watch launches by the millions. The repeated success of SpaceX rockets to take off and then, amazingly, land safely to fly another day has mesmerized the public, giving the company a significant lead in the race to be the space transport and exploration company of the future. … READ MORE

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Transportation Blogging Company Publicity 150

Barokas

JULY 26, 2018

I almost can’t believe it. Today marks my 19-year anniversary at Barokas Public Relations. For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears. 19 years sounds like a long time as it’s definitely not the norm in terms of tenure anymore.

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Construction Pitching Agency Crisis 113

Agility PR Solutions

JULY 26, 2018

One of the most important aspects to consider when establishing your business is its brand image. This means not only the aesthetic design properties of your brand and layout (which are, of course, important), but also the very attitude and expertise you want to project to all who come into contact with your company. This […]. The post 4 factors for creating an authoritative brand image appeared first on Agility PR Solutions.

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Brand Branding Course Company 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software.

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Technology Social Media Tools Trends 84

HMA Public Relations

JULY 26, 2018

Sacha Baron Cohen chose to film an episode of his new show "Who is America" in Kingman, Ariz., but the news couldn't be worse. The post How to avoid being baited in media interviews appeared first on HMA Public Relations.

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Interviews How To Film Media 40

Agility PR Solutions

JULY 26, 2018

How do Americans view leaders and their ability to navigate in a rapidly changing world? New research finds that a large majority believe “conscious” leaders—those aware of themselves, others, and their surroundings—can greatly impact and improve their organizations. However, less than half (48 percent) of Americans think leaders in our society are truly conscious, according […].

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How To Trends Publicity 60

Waxing UnLyrical

JULY 26, 2018

Guest Post by Brandon Andersen. 90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Well, to start, look at what you’re probably doing right now that you need to fix.

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How To SEO Content Marketing Data 66

Buzzstream

JULY 26, 2018

The Internet is flooded with articles covering every topic related to email deliverability. Many of these are quite valuable, but for marketing outreach professionals, the problem with this information is two-fold: Most of these articles are focused on traditional email marketing, rather than the outreach that’s typical of PR, link building and influencer marketing.

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Google Interviews System Pitching 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications