Thu.Jun 17, 2021

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it.

How To 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

MSL and Onclusive Announce Global PR Attribution™ Partnership

Onclusive

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 195

Social Listening 101: What It Is and Why It Matters

Cision

All about the new must-have part of any PR strategy. PR Strategy

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. Organizations that want to stay relevant and respected must embrace inclusivity.

More Trending

5 practical tips to kickstart your marketing career

Agility PR Solutions

Marketing is a crucial industry that’s flourished over recent years. As the internet and digital platforms have become increasingly popular, the marketing landscape has evolved, and now many businesses employ in-house marketers.

UK Media Moves including Channel 4, Mark Allen Group, Thomson Reuters Foundation and more

Cision

Channel 4 appoints Mel Bezalel as Commissioning Editor for E4; Mark Allen Group acquires several Elsevier titles; Yasir Khan appointed Editor-in-Chief of TRF. Media Blog

Groups 156

How effective is email marketing in 2021? Trends to watch

Agility PR Solutions

Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly.

‘Fanatical’ approach powers agency; employees stay an average of seven years

PR Daily

Pace goes beyond perks to seek and retain talent with commitment to philanthropy, racial equality, and more. The slogan at Pace, a woman-owned, woman-led marketing agency, is “Work with Heart.”

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Getting on the same page: Company alignment around customer journeys critical to CX success

Agility PR Solutions

Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders?

How companies can build trust with employees amid ongoing turmoil

PR Daily

Edelman’s Health Sector lead shares guidance on establishing genuine, meaningful connections in a post-pandemic landscape. rust is among the most precious commodities in the world. It’s invaluable, in business and in life, but how do you nurture such an elusive, abstract concept?

Naomi Osaka’s struggles: Destigmatizing mental health in professional sports

NewsWhip

Naomi Osaka, the 23-year-old phenom who has taken the tennis world by storm, recently made headlines due to her withdrawal from the 2021 French Open tournament.

How to talk to your employees about Juneteenth

PR Daily

June 19 should be a day to tell workers what you’ve done—and what needs to be done—to make the company more inclusive. Juneteenth, June 19, marks America’s second Independence Day and for use should emphasize education and achievement.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

No, you don’t have to know it all in social media marketing

Communications Conversations

I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic.

Hispanic PR leaders share vision of a multicultural comms future

PR Daily

The members of HPRA look to highlight Hispanic heritage in the communications industry as the industry organization launches its 2021 ¡BRAVO! Awards.

Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

Also: Tripadvisor introduces annual membership, Royal Caribbean’s inaugural cruise postponed after crew COVID cases, and Spotify launches live audio app. Hello, communicators: Digital travel planning site Tripadvisor has had a busy month.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Video Production – Unsure on where to start?

Prohibition

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm!

Video 62

Don’t miss Friday’s entry deadline

PR Daily

Enter Ragan’s PR Daily Awards by this Friday, June 18, to earn recognition for your impressive PR work! The post Don’t miss Friday’s entry deadline appeared first on PR Daily. Ragan Awards

78

Life on the internet in the UK in 2021

Stephen Waddington

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK.

How Good is Your Digital Marketing Strategy – Part Two?

HMA Public Relations

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success. Featured digital marketing goals

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

5 steps to advancing DEI through public communications

Muck Rack

5 steps to advancing DEI through public communications

My favourite Youtube channels

Doctor Spin

These are my favourite Youtube channels to follow. While I love being a Youtube Premium subscriber, Youtube isn’t always great at suggesting new content to watch — at least not in my experience. A successful “discovery” function is still out of reach for many content platforms.

Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

My Youtube favourites

Doctor Spin

These are my Youtube favourites right now. Youtube isn’t always great at suggesting new content to watch — at least not in my experience. A successful “discovery” function is still out of reach for many content platforms.

Role of Audience Targeting and Segmentation Through Digital Channels

PReview: A Blog by NewsVoir

Business is an engine and marketing work as a fuel to run it Be it a small-medium enterprise or a big multinational giant, it is indispensable for every kind of business.

8 Characteristics of a Successful Press Release

PR Fuel

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business.

eBook 56