Thu.Jun 17, 2021

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MSL and Onclusive Announce Global PR Attribution™ Partnership

Onclusive

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide. The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial in

Data 370
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How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

In PR as in every office-based line of work, the pandemic has forced a remote-work experiment on a scale never seen before. As a result, how and where we work has been transformed. A new location can bring a new time zone with it. As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions.

How To 272
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PR Campaign Planning: Why Analytics is Key to Success

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics.

Analytics 195
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Social Listening 101: What It Is and Why It Matters

Cision

All about the new must-have part of any PR strategy.

Strategy 336
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Press conferences: It’s complicated

Steve Barrett on PR

From Naomi Osaka, to Ronaldo, to Paul Pogba, to Biden and Putin, recent weeks have seen several examples of the influence of press conferences and the evolution of their place in communications and marketing strategies.

More Trending

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Getting on the same page: Company alignment around customer journeys critical to CX success

Agility PR Solutions

Communicators are well aware that the customer experience is the most meaningful objective in building brand loyalty and trust today, but what about the rest of your organization’s leaders? New research from customer journey management firm Pointillist reveals that the most effective, high-performing teams align their entire organization around journeys to manage, measure and improve […].

Company 148
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AP Style Rules for LGBTQ+, Royalty, the Economy, and More

Cision

Our latest roundup of timely AP Style rules and reminders features rules for writing about disabilities, how to use hyphens, and more.

Writing 156
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Naomi Osaka’s struggles: Destigmatizing mental health in professional sports

NewsWhip

Naomi Osaka, the 23-year-old phenom who has taken the tennis world by storm, recently made headlines due to her withdrawal from the 2021 French Open tournament. Osaka, who announced on May 26th that she would not be participating in press conferences during the tournament, was fined $15,000 within four days for not talking to the media after her first round win.

Sports 88
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Life on the internet in the UK in 2021

Stephen Waddington

The Online Nation 2021 Report published by Ofcom provides insights into use of the internet in the UK. It is packed with insight for marketing and public relations planning. Ofcom’s Online Nation 2021 Report covers every aspect of adoption and behaviour on the internet in the UK. It is an incredible planning resource. We’ve pulled out trends from the 185 page report across eight areas.

Retail 88
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Company 145
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Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for A Successful CES

Bianchi Biz Blog

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company?

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How Good is Your Digital Marketing Strategy – Part Two?

HMA Public Relations

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Find out the latest updates across a variety of social platforms below! Facebook to introduce new audio tools similar to Clubhouse.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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5 steps to advancing DEI through public communications

Muck Rack

5 steps to advancing DEI through public communications

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Video Production – Unsure on where to start?

Prohibition

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. It has taken the world of content by storm! It’s unlikely these days that you would go on any social media platform and not see some form of video content when scrolling… In fact, it’s become so popular that we now have dedicated social media platforms specifically for video content such as TikTok.

Video 62
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Role of Audience Targeting and Segmentation Through Digital Channels

PReview: A Blog by NewsVoir

Business is an engine and marketing work as a fuel to run it Be it a small-medium enterprise or a big multinational giant, it is indispensable for every kind of business. No business can run longer without doing a bit of marketing activity, after all sales, branding, industry size, business growth, are directly related to […]. The post Role of Audience Targeting and Segmentation Through Digital Channels appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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No, you don’t have to know it all in social media marketing

Communications Conversations

I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. On the other hand, I spend an inordinate amount of time on LinkedIn–for a variety of reasons (mostly, because my customers and potential customers are here).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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8 Characteristics of a Successful Press Release

PR Fuel

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? The short answer is, absolutely. A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They’re also a great way to ensure the wider public has immediate access to your news announcements.

Writing 59
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No, you don’t have to know it all in social media marketing

Communications Conversations

I have a good friend who’s completely addicted to TikTok. She spends countless hours on the platform going down rabbit hole after rabbit hole. In some ways, it’s been a pleasant distraction for her during the pandemic. But, I’m guessing she’s spending more time here than she would normally like. On the other hand, I spend an inordinate amount of time on LinkedIn–for a variety of reasons (mostly, because my customers and potential customers are here).