Wed.May 11, 2016

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Behind the Headlines With Brenda Urban

Cision

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successfu

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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas.

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5 Mistakes Newbies Make With Their Press Releases

Cision

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There are several fatal mistakes newbies make that can cause you to wonder why anyone recommended you publish press releases in the first place. Not to worry; they’re all 100 percent remediable with the solutions I provide below. 1. Your Headline Isn’t Interesting Enough to Get Clicks.

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Social Media: Why Communicators Should Play by the Rules…or Not

PR News

“I just want to get away from it all” is a popular refrain, especially around vacation time. It could be one of the reasons reality shows about Alaska have been so popular—uncharted territory can be fascinating. After a recent afternoon of listening to social media experts, it’s clear many of us are unknowingly interacting on… Continued. The post Social Media: Why Communicators Should Play by the Rules…or Not appeared first on PR News Blog.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Salesforce #NA14 Crisis: Why Social Listening Matters

Cision

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. Today’s opportunity cost can be measured in unanswered tweets and reactive communication. “The Salesforce outage reminds us just how much relationships matter,” says Robin Simkins, senior vice president of marketing at Cision.

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Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Guest Post by Kate Finley. My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick.

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Salesforce Is Doing Social Crisis Management Right

Cision

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media.