ImPRessions - Crenshaw Communications
DECEMBER 21, 2021
The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler content created solely for ‘likes’.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community.
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Agility PR Solutions
DECEMBER 21, 2021
With the craziness of the last two years, we could all use a little simplicity right now. The pandemic has made people’s lives more complex—and consumers are more willing to pay a premium for simpler experiences, according to research in the ninth edition of Siegel+Gale‘s World’s Simplest Brands study. The study ranks the leading brands […].
NewsWhip
DECEMBER 21, 2021
After what could be considered the most jaw-dropping Formula 1 season of all time, we finally have a winner. Max Verstappen, a 24-year-old Belgian-Dutch prodigy, successfully beat seven-time English champion Lewis Hamilton in a nail-biting race that lasted until the final lap. . During a season that saw Verstappen and Hamilton tied on points until the last race, it was almost inevitable that this finale would be controversial in some way.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
DECEMBER 21, 2021
Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way that will attract the attention of both that outlet as well as […]. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
DECEMBER 21, 2021
A shrewd marketer knows that they should explore every possible advertising channel available to promote their business. That doesn’t however mean they can or should utilize all of them. In fact, since the advent and ascent of digital advertising, it’s nearly impossible to utilize all channels because there are so many. Only the biggest businesses on earth […].
HMA Public Relations
DECEMBER 21, 2021
Facebook can open doors for your brand or business by generating high-quality leads. Find out how to stand out on Facebook and attract new customers with Justin Liggin.
Axia PR
DECEMBER 21, 2021
This post discusses Axia Public Relations’ CEO’s presentation to Loyola University students. In the presentation, Jason Mudd shared some of his experiences as a PR expert, Axia’s team values and ideals, as well as how the pandemic has affected the PR industry.
Prohibition
DECEMBER 21, 2021
Well, we’re not quite sure where the past year has gone! 2021 seems to have flown by and there’s nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high. This year, we’re back with another round-up of some of our favourite festive adverts that have been a big hit in the news and on social media.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
DECEMBER 21, 2021
The star power that Adele was able to bring together for her prime-time TV publicity juggernaut was truly something to see. In the US we saw Lizzo, Melissa McCarthy, Ellen Degeneres: the star-studded cast that went into the spectacle and its UK twin showcased the pulling power that Adele has to marshal old-school, highly engineered and choreographed (big-budget) entertainment publicity.
PR Fuel
DECEMBER 21, 2021
According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source when it comes to brand-related information. So, what is a press release? In this article, we’re going to address everything you need to understand about press releases.
Mark My Words
DECEMBER 21, 2021
I have been pondering Peloton Interactive ’s quick thinking Hail Mary. It’s rare for a major brand and public company to react to a communications issue with genuine dynamism, creativity and bravery, but huge credit to Peloton for their rapid response this week to what could potentially have been a reputational crisis. *’…And Just Like That’ SPOILERS* The high-end home bike brand featured in the first episode of the much-maligned Sex and the City reboot, prominently and unflatteringly adj
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