Deirdre Breakenridge

DECEMBER 6, 2016

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company.

Community 244

Community Twitter Corporate Groups 244

Cision

DECEMBER 6, 2016

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. By having a more accessible representative behind their content, companies can increase their reliability.

Brand 236

Brand Branding Marketing Instagram 236

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories.

Publicity 192

Publicity Storytelling Journalism Viral 192

Melissa Agnes

DECEMBER 6, 2016

When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that. Post-crisis, there are some very important discussions and actions that need to be taken, in order to continue to implement and strengthen your crisis-ready corporate culture.

Crisis 106

Crisis Crisis Management Video Corporate 106

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Rethink the 70-30 rule. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook.

Social Media 144

Social Media Media Comparison Guidelines 144

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance. That is in essence what repurposing is all about – giving content another chance or a calculated second effort with just a little different perspective.

Content Marketing 97

Content Marketing Marketing B2B eBook 97

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Pitching broadcast media takes time and often requires multiple rounds of emails and phone calls.

How To 83

How To Film Pitching Guidelines 83

Beyond PR

DECEMBER 6, 2016

As the pace of transformation across almost every sector continues at an unprecedented rate, the prerequisite to make sense of developments and gain perspective on what’s next has never been more important. Investor relations departments, positioned among the most strategically important flows of information, have a unique opportunity to execute this imperative role by focusing competitive intelligence gathering with an eye to its effectiveness, efficiency and strategic impact.

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Groups Social Media Software Analysis 63

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Gartner predicts that a full 20 percent of business content will be written by machines starting in 2018. This is a startling claim. The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tool

Content Marketing 57

Content Marketing Marketing System Technology 57

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

DECEMBER 6, 2016

This is a guest post from Mike Wilner, CEO of Compass, a company that works with small businesses to create affordable (and easy) websites. “A website is your first impression online.”. Ever heard that before? It’s a line used by a lot of web service marketers to scare people into investing in a website. The truth is, a website is rarely ever the first impression for a potential customer–it’s almost always the second impression.

Small Business 53

Small Business SEO Engineering Web 53

prTini

DECEMBER 6, 2016

When the athletes crossed the finish line at this year’s Nationwide Children’s Hospital Columbus Marathon , the Geben team crossed our own metaphorical finish line with a ramped up season of social media engagement for the event. Reflecting back on our social media efforts for the race this year, I think the Columbus Marathon provides a great case study for how to build an active, engaged social community, even with a limited budget.

Creativity 30

Creativity Case Study Community Social Media 30