Wed.Nov 23, 2022

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Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications

PRSay

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they wished. A flood of impersonator accounts and misinformation soon followed.

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Best practices for marketing podcasts

5W PR

Creating content for podcasts takes time, but it is a worthy investment. Everybody has their own preference and when it comes to the content of podcasts it is no different. With the popularity of podcasts being on the rise, this is the best time to start a podcast. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews.

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Watch Your Tone!

HMA Public Relations

The tone of writing you use for your business can influence how your audience views your brand. Read more on the importance of tone in this blog post from Rayna Burgett.

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Step by step guide to create a corporate video for your marketing needs

Prohibition

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The suitability of adjudication for multiparty disputes

Practical Law Construction

Earlier this year I acted as adjudicator in four related adjudications that ran simultaneously, and I thought it would be worthwhile sharing my experience as I think there are some interesting points for parties and their representatives who might be considering using adjudication for multiparty disputes. Before any of you shout “confidentiality!”, to be absolutely clear I am only going to discuss the process, and have changed the facts so that nothing in this blog will reveal details of the fac