Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications
PRSay
NOVEMBER 23, 2022
When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 a month obtain that once-coveted blue check mark, with any screen name they wished. A flood of impersonator accounts and misinformation soon followed.
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