Fri.Dec 08, 2017

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Navigating the Video Content Jungle

Cision

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post. Which is why I invented the grab-bag post. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline.

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Top 10 Morning Hosts & Anchors on Twitter

Cision

Amidst all the moves and shake-ups on the nation’s morning TV broadcasts, let’s take a look at the top 10 morning hosts and anchors on Twitter across the three major morning shows — Good Morning America, TODAY and CBS This Morning. Metrics were pulled on December 8 and can change over time. 1. George Stephanopoulos — Anchor, Good Morning America — 2,641,451. 2.

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Chasing BRIC: Brazil's PR industry works to tell the story of the nation's recovery

Steve Barrett on PR

Three key figures in Brazilian PR share how the nation is rebuilding its reputation and economy following a wave of corruption that threw the country off the course toward reaching the potential its BRIC status forecasted in the early 2010s.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Dutch lottery gears up on digital comms

Presspage

The Bankgiro lottery is a not-for-profit organization whose proceeds are well spent. To ensure transparency and accountability, the newsroom will help in couunicating how their money is used. The BankGiro Loterij is a Dutch lottery whose proceeds are donated to cultural initiatives in the Netherlands. Part of the comms effort is geared towards educating their audiences on cultural initiatives and trends, as well as transparency on donations and winners.The BankGiro Loterij initiative has donated

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7 biggest mistakes companies make with social media

Axia PR

Social media has become integral to building long-lasting relationships with customers as well as creating brand loyalists. However, not every organization is doing social media right. In his book The Thank You Economy , New York Times best-selling author Gary Vaynerchuk defines seven of the biggest mistakes companies make in their use of social media.

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2017 PRSA Phoenix Holiday Party

HMA Public Relations

A great time was had by all at the annual PRSA Phoenix Holiday Party last night. Set atop the rooftop of the Graduate Tempe, the best of […]. The post 2017 PRSA Phoenix Holiday Party appeared first on HMA Public Relations.

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What These Media Business Insiders Said

Flatiron Communications

In 6 years at @mashable , I have covered some stuff. Here’s some of the evidence. #artifacts pic.twitter.com/jbadCOzxgE. — Lance Ulanoff (@LanceUlanoff) December 6, 2017. Unlike Lance Ulanoff , Mashable’s intrepid, yet soon-to-be missed chief correspondent, editor-at-large, and industry conference impresario, I tend to be more solicitous (and less ubiquitous) when it comes to the tech and media confabs I attend in any given year.

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